Experience Marketing Specialist

Permanent

At Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.
Join us in our exciting quest to build the future home.

The role of Experience Marketing is to be the cross-functional connection that influences development and then leads the end-to-end articulation of these experiences, from ideation, to launch, through the creation of outstanding content and execution plans. The Experience Marketing Specialist is, as part of the Experience Marketing Team BA Europe & APMEA, and contributes to a deep understanding of our target audiences while ensuring that new products and services solve real consumer problems. In this role he or she is responsible for supporting and growing the Taste (Ovens) category by developing marketing assets that drive conversion and purchase intent. He or she also supports the end-to-end Commercial Launch process for assigned projects, working across functions and geographies to deliver compelling launch materials.

Job Responsibilities:

• Work closely with the Experience Marketing Manager for Ovens, FSC & BI Specials and cross-functional stakeholders on selected projects that drive our experience & messaging development, through consumer insights, competitor benchmarking, market assessments, and other analysis.
• Support the Experience Marketing Manager in managing elements of large-scale projects.
• Work together with Experience Marketing Manager to secure launch excellence towards target audiences.
• Brief in & review Marketing deliverables within the Commercial Launch process for selected projects, with the support of Marketing Operations, ensuring that high quality assets toolkits are available for markets on-time and in full.
• Collaborate with Marketing Operations team and content team to manage content development.
• Work closely with the local market teams to ensure content is being developed to support local requirements, and that countries are utilizing content provided in an effective way.
• Together with the Experience Marketing Manager, share best practices, identifying opportunities to drive synergy and scale across the BA EA.
• Support the Events team to ensures that our storytelling and experiences come alive at key events. 

Requirements:

• University degree in Marketing or related area.
• 3+ year’s professional experience in consumer-driven companies in either product, marketing or business development functions with proven results.
• Team player with strong communication skills
• Project management skills
• Ability to manage different stakeholders
• Strong time management and ability to work across different time zone on occasions as required.
• Fluent in English (oral & written)

We think you are:

• Passionate – about the consumer and in delivering simply outstanding experiences.
• Agile - With a number of projects running simultaneously, flexibility and agility are essential.
• Collaborative - You build trust, good working relationships and communicate effectively with colleagues and across functions.
• Organised - You set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work.
• Fast learner – with the ability to adapt quickly in unfamiliar situations.
• Data driven – with strong analytical skills that form the basis of your decision making.

Where you'll be:
You will be based at Electrolux HQ in Stockholm.
 

Benefits highlights:
 

• Flexible work hours/hybrid work environment.
• Extensive learning opportunities and flexible career path.
• Discounts on our award-winning Electrolux products and services.
• Family, health and wellbeing benefits.
• Access to company gym and pool and other sport activities.
• Insurance policy plan
• Additional holidays
   

Find out more: Electrolux Group: https://www.linkedin.com/company/electrolux/life/lifeatelectrolux Stockholm HQ: https://www.linkedin.com/company/electrolux/life/sweden