Experience Designer

Reposted 13 Hours Ago
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Hiring Remotely in Sofia, Sofia-grad, BGR
Remote
Senior level
Blockchain • Fintech
The Role
Lead design vision and execution for nexo.com, optimize conversion through data-driven experimentation, maintain the marketing design system, create high-performing landing pages and interactive tools, collaborate with SEO, content, analytics, and developers, and iterate using A/B tests and analytics.
Summary Generated by Built In

Driving the next generation of wealth.

Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.

But technology alone doesn’t drive progress. People do.

We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.

What makes Nexo different?

We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.

That requires a certain kind of person.

You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.

This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.

Official website: nexo.com

At Nexo, design is a main pillar. Together with Oblik Studio, our founding design partner, we work as one team across brand, product, and marketing. Joining Nexo design team means joining Oblik Studio too - a united creative force shaping how design moves the company forward.

Your role:

  • You will own the design vision and execution for nexo.com, our primary marketing platform reaching millions of potential clients worldwide.
  • You will drive conversion rate optimization through data-informed design decisions, continuous experimentation, and strategic improvements to user journeys.
  • You will establish, maintain, and evolve the nexo.com design system, ensuring consistency, scalability, and design excellence across all web touchpoints.
  • You will design high-performing landing pages, campaign experiences, and content templates that balance conversion goals with brand integrity and user trust.
  • You will design intuitive interactive sections, including calculators and sliders, that transform complex financial information into clear, actionable user experiences.
  • You will collaborate with SEO, content, growth, and analytics teams to create experiences that rank well, load fast, and convert effectively.
  • You will translate complex financial products into clear, compelling, and trustworthy web experiences that educate and convert prospects into clients.
  • You will partner with developers to ensure design fidelity, performance optimization, and technical feasibility of your solutions.
  • You will analyze user behavior, A/B test results, heatmaps, and conversion data to identify opportunities and inform design iterations.
  • You will work with AI-powered tools to accelerate iteration, generate variants, and elevate craft quality.
  • You will share insights, give feedback, and help raise the creative and strategic bar across the marketing and design teams.

What makes you stand out:

  • 5+ years in digital experience design with a portfolio showcasing exceptional visual craft and quantifiable business impact: conversion lift, SEO performance, traffic growth, or engagement improvements.
  • Expert in Figma and modern design tools; experienced in building and maintaining scalable design systems for marketing websites.
  • Strong conversion-oriented mindset: you understand how design influences user behavior, trust signals, information hierarchy, and call-to-action optimization.
  • Deep knowledge of web design best practices including responsive design, mobile-first approaches, accessibility standards (WCAG), and performance considerations.
  • Data-driven approach: comfortable working with analytics platforms, conversion funnels, A/B testing tools, and translating metrics into design improvements.
  • Solid grasp of SEO principles and how design decisions affect search rankings, page speed, structured data, and user engagement metrics.
  • Hands-on experience with modern web platforms (Webflow, Framer) and animation tools (After Effects, Spline, GSAP) for rapid prototyping and polished execution.
  • Understanding of front-end fundamentals (HTML/CSS/JS) to effectively collaborate with development teams and ensure technical feasibility.
  • Experience in fintech, crypto, or complex B2C digital products where trust and credibility are paramount.
  • Excellent communicator and collaborator - able to articulate design rationale and balance stakeholder needs with user experience.
  • Thrives in fast-paced environments - delivers with focus, rigor, and attention to detail while managing multiple campaigns simultaneously.
  • Curiosity for AI and eagerness to use it to work smarter and accelerate delivery.

Nexo benefits:

  • Competitive and rewarding remuneration package.
  • Annual performance-based bonuses.
  • Comprehensive Learning Hub for continuous growth.
  • Hybrid work model: primarily office-based with scheduled home office flexibility.
  • A dynamic and inspiring environment with cutting-edge projects.
  • Career development opportunities in a global leader driving the next generation of wealth.
  • Customizable personal benefits package.
  • Wellness benefits include additional health insurance, all-access sports cards, team-wide sports activities, standing desks, and blue light glasses.
  • Parking and public transportation cards at preferential rates, plus free electric bikes.
  • Fresh fruits, snacks, and a well-stocked office kitchen.
  • Regular department team buildings and company-wide team buildings.

Skills Required

  • 5+ years in digital experience design with a portfolio showing quantifiable business impact
  • Expert in Figma and modern design tools
  • Experience building and maintaining scalable design systems for marketing websites
  • Strong conversion-oriented mindset and understanding of UX for trust and CTAs
  • Deep knowledge of web design best practices: responsive, mobile-first, accessibility (WCAG), and performance
  • Data-driven approach; comfortable with analytics platforms, conversion funnels, and A/B testing tools
  • Solid grasp of SEO principles and how design affects rankings, page speed, and engagement
  • Hands-on experience with Webflow and Framer for modern web platforms
  • Experience with animation and prototyping tools (After Effects, Spline, GSAP)
  • Understanding of front-end fundamentals (HTML/CSS/JS) to collaborate with developers
  • Experience in fintech, crypto, or complex B2C digital products where trust is paramount
  • Excellent communication and collaboration skills to articulate design rationale and work with stakeholders
  • Ability to deliver in fast-paced environments and manage multiple campaigns
  • Curiosity for AI and eagerness to use AI-powered tools to accelerate iteration
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The Company
HQ: Sofia
372 Employees
Year Founded: 2017

What We Do

Nexo is the world's leading regulated institution for digital assets. The company’s mission is to maximize the value and utility of cryptocurrencies by offering tax-efficient Instant Crypto Credit Lines, a high-yield Earn Crypto Interest product, Send & Pay capabilities, and sophisticated trading & OTC services, all while providing the top-tier custodial insurance and military-grade security of the Nexo Wallet. Nexo manages assets for over 4М+ users across 200+ jurisdictions and has processed over $80 billion since its launch in 2018.

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