Digital Strategist

Digital Strategist

Hybrid

Manchester/Macclesfield/Brighton/ London

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make Health more human™.

Due to exponential growth, we are looking for an Experience Analyst to join our award-winning team experience team.

Position Overview 

As a Digital Strategist you will join with knowledge of social and digital channels, specifically within a medical marketing context. Reporting to the Omnichannel Associate Director, you will not only help implement and optimize strategies across digital platforms to support marketing effectiveness, engagement, and value in the healthcare space, but also bring insight to enhance campaign impact. You will collaborate with teams, including creative, compliance, and analytics, to ensure strategies are implemented in a compliant and impactful way. You can contribute ideas, present insights, and engage in planning sessions with both internal and client stakeholders. 

This is a great opportunity for someone who is eager to grow their expertise in healthcare marketing, has experience with digital and social media, and excels in a regulated environment. You should be able to generate ideas, and feel comfortable presenting and discussing your insights with clients and stakeholders. We offer the opportunity to make a meaningful impact by helping healthcare brands reach and engage their audiences in responsible and effective ways. 

Responsibilities: 

• Support the setup, management, and optimization of omnichannel strategies that align with brand goals and adhere to regulatory guidelines. 

• Support content scheduling, monitoring, and reporting across social and digital channels to guarantee a cohesive execution. 

• Work with analytics teams to generate performance reports, interpret data, and provide actionable insights for campaign optimization. 

• Take ownership of creating client-ready reports and presentations, going beyond data reporting to include strategic insights and recommendations. 

• Manage project timelines and deliverables to ensure efficient execution of omnichannel initiatives. 

• Collaborate with compliance and regulatory teams to ensure all digital content is accurate, compliant, and aligned with medical marketing standards. 

• Participate in brainstorming sessions to contribute fresh ideas for channel-specific strategies that drive engagement within the healthcare space. 

• Present ideas and insights in both internal meetings and client-facing sessions, fostering a collaborative and environment. 

• Maintain thorough documentation of omnichannel processes, strategies, and best practices. 

You have experience in and demonstrated examples of the following: 

• Familiarity with social and digital channels (e.g., LinkedIn, Twitter, paid ads) and an understanding of how they can be leveraged in healthcare marketing. 

• Knowledge of regulatory guidelines for medical marketing on digital platforms. 

• Proficiency in basic analytics tools (e.g., Google Analytics, social media insights) for tracking performance and identifying key metrics. 

• An understanding of customer journeys and how to optimize touchpoints across multiple digital and social channels to enhance engagement. 

• Ability to draw insights from data and communicate the "so what" behind numbers, helping drive data-informed decisions. 

• Confidence in presenting ideas and insights in a clear, compelling way, whether in client presentations or internal workshops. 

• Minimum 2-3 years of experience in an agency or within a marketing department 

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Benefits include:

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.