About XPUP
XPUP was born out of a simple need: we couldn’t find enough professionals with the right digital skills, so we decided to train them ourselves.
What started in 2018 as a grassroots initiative in Tbilisi has evolved into a global Edtech platform with over 30,000 alumni.
Our programs are built by experts, designed around real world demands, and delivered in an environment of collaboration, curiosity, and growth.
In 2023, we partnered with Tether to take our mission global, expanding access to practical, career-boosting education for learners everywhere. Today, we’re building the next generation of digital professionals: marketers, designers, coders, and creators who don’t just want a job, they want to make an impact.
We’re guided by values we truly live by: putting people first, staying curious, doing excellent work, and taking ownership.
And we’re just getting started.
Role Overview
We are looking for a Expansion Manager for Kazakhstan to build and lead our local market.
This is not a corporate management role. We are looking for someone hungry, ambitious and sales driven, who enjoys new products, navigating uncertainty, and pushing a market forward.
The Expansion Manager will be responsible for scaling our presence in Kazakhstan, shaping the local product, building the team, and driving student acquisition.
You will work closely with the Core leadership team and responsible for building the market and turning it into a profitable operation.
This role sits at the intersection of Sales, market building and leadership.
We are looking for someone who:
thrives in fast-moving environments
is comfortable with ambiguity
pushes things forward instead of waiting for instructions
understands how to sell, build teams and grow a business
Main Responsibilities
Lead and build the Kazakhstan market, acting as the local owner of the business.
Foster and model a culture of collaboration and accountability to ensure alignment with the strategic plan and related KPIs and milestones at all levels of the organisation.
Define and execute the go-to-market strategy in collaboration with Core leadership.
Recruit and lead the local team across Sales, Marketing, Operations, Community and Mentors.
Drive student acquisition and revenue growth through strong Sales execution and localized Marketing initiatives.
Shape and refine the local product offering based on market feedback and commercial traction.
Manage budgets, forecasts and overall financial performance for the Kazakhstan market.
Own the country P&L and report performance regularly to the leadership team.
Cultivate strong relationships with stakeholders, partners, and clients.
Identify and mitigate operational risks to ensure stability and resilience.
Coordinate with Core teams (Finance, HR, Marketing, Operations) to ensure smooth execution.
Build partnerships and represent the company locally with partners, media and industry stakeholders.
Launch courses, monitor performance and iterate quickly based on market response.
Identify bottlenecks, operational issues and opportunities for improvement.
A commercially/sales minded builder, not a corporate manager.
Kazakh-based and deeply familiar with the local market.
Excellent communication skills in Kazakh, with proficiency in English.
Strong background in sales, business development or revenue-driven roles.
Commercial instinct, energy and determination. Highly driven and ambitious.
Comfortable operating in startup environments.
Experience working with Boards of Directors, major donors, foundations, state and local officials and the media.
Financial acumen and experience managing budgets.
Experience in Risk management, including adherence to information security and business continuity.
A natural leader who can build and motivate teams
Extremely organized and capable of managing multiple projects at once
Proactive and solutions-oriented (raises issues instead of waiting for instructions)
Determined, resilient and able to push through challenges
Someone who enjoys building things rather than maintaining them
Experience in education, training, or digital learning is a plus.
What we offer
Friendly working environment
International team & expertise with global exposure
Opportunity to influence and work self-reliantly
Fully Remote
Unlimited access to our platform's courses (and discounts for family members)
Paid Time Off
Skills Required
- Kazakh-based and deeply familiar with the local market
- Excellent communication skills in Kazakh
- Proficiency in English
- Strong background in sales, business development or revenue-driven roles
- Experience building and leading local teams (Sales, Marketing, Operations, Community, Mentors)
- Proven ability to define and execute go-to-market strategies
- Experience managing budgets, forecasts and P&L
- Commercial instinct, energy and determination
- Comfortable operating in startup environments and with ambiguity
- Experience working with Boards of Directors, donors, foundations, or government officials
- Experience in risk management, information security and business continuity
- Natural leader who can build, motivate and organize teams
- Extremely organized and capable of managing multiple projects
- Proactive, solutions-oriented, determined and resilient
- Experience in education, training, or digital learning
What We Do
Academy of Digital Industries (ADI) is a global EdTech provider delivering practical, market-driven workshops and masterclasses in digital marketing, design, web development, and generative AI. Rooted in Georgia and active across markets such as the UK, Czech Republic, and Kazakhstan, ADI focuses on hands-on projects, career-focused training, and community-driven learning to prepare digital professionals for immediate impact in industry.
