Existing Cardmember Growth Strategist - Consumer Product Performance Partner

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
130K-173K Annually
Senior level
Digital Media • Fintech • Information Technology • Machine Learning • Financial Services • Cybersecurity • Automation
Ready to Transform the Future | Careers in Technology & Security
The Role
Leads growth strategy for existing credit cardmembers by managing product enhancements, customer experiences, rewards initiatives, promotional strategies, and portfolio KPIs. Owns P&L performance, budgeting, forecasting, pricing, profitability, risk considerations, campaign deployment, and competitive analysis. Collaborates with Marketing, Finance, Risk, Operations, Distribution, and portfolio leaders to drive utilization, retention, growth, fee revenue, and margin objectives.
Summary Generated by Built In

As the Existing Cardmember Growth Strategist - Consumer Product Performance Partner, this role sets strategic direction for the growth of existing cardmembers by designing and implementing product enhancements, targeted strategies, experience design, and rewards & loyalty growth initiatives.  The Consumer Product Performance Partner is responsible for ensuring individual client and business line needs are met, while providing for effective portfolio growth and profitability of the business in accordance with budget targets. They will work in close collaboration with the Consumer Portfolio Manager, Finance, Risk Management, Distribution and other business partners to optimize portfolio growth, fee revenue, margin revenue and oversee product specific expenses across their assigned distribution lines. This position will be responsible for successful P&L management and related business analysis, sales support, marketing support, and product management activities.

Primary responsibilities include:

  • Strategic management of all aspects of Existing Cardmember Growth – developing and implementing a robust roadmap designed to achieve results across key portfolio KPIs – across utilization, growth, retention and margin objectives.  This includes effective risk management and product enhancements while overseeing the end-to-end customer experience for each product. Works closely with the cross functional partners – Marketing, Risk, Finance, Operations, etc. to ensure budget and initiative objectives are achieved. 
  • Management of assigned products and promotional strategies to maintain simple, efficient, and streamlined product structures inclusive of optimization across key cardmember account experiences. Ensure clarity of field and Banker communication and appropriate balance of strategies across products lines and distribution channels.
  • Actively manage product/initiative design and deployment, customer experience, campaign planning, offers, and communications while maintaining a sound control environment.
  • Partners with finance and PP&A function in developing budgets and forecasts. Actively driving discussion of product and pricing strategies and expected portfolio behaviors to drive achieving budgets.
  • Directs ad hoc reporting on portfolio trends and related industry comparisons including competitive analysis of product, pricing, portfolio dynamics and promotional structures.

Required Qualifications

  • 5+ years leading Existing Cardmember (ECM) Growth initiatives for US based card issuer. 
  • Strong industry and product knowledge, ability to connect P&L needs to actionable consumer facing strategy. 
  • Ability to work cross functionally and lead by example – motivating across organization(s) to achieve success. 
  • Mastery of portfolio KPIs across Credit Card
  • Strong business acumen and drive to build something from NASCENT stage; comfortability navigating and leading through ambiguity. 

Preferred Qualifications

  • 8+ years of Card experience, with strong ECM growth track record
  • Balance of Large to Regional Issuer experience 
  • Strong Team First mindset with “builder vs cruiser” motivation to build new capabilities and strategy 
     

Hours & Work Schedule
    • Hours per Week:  40 
    • Work Schedule: M-F (4 days a week in office)
Pay Transparency 

The salary range for this position is $130,000 - $173,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

About Us

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

Job Applicant Data Privacy Policy

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.


Skills Required

  • 5+ years leading Existing Cardmember Growth initiatives for a US-based card issuer
  • Strong credit card industry and product knowledge
  • Ability to connect P&L needs to actionable consumer-facing strategy
  • Ability to work cross-functionally and lead by example
  • Ability to motivate teams across organizations to achieve results
  • Mastery of credit card portfolio KPIs
  • Strong business acumen
  • Ability to build capabilities and strategies from a nascent stage
  • Comfort navigating and leading through ambiguity
  • 8+ years of card experience with a strong existing cardmember growth track record
  • Experience with both large and regional issuers
  • Team-first mindset and motivation to build new capabilities and strategies

Citizens Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citizens and has not been reviewed or approved by Citizens.

  • Parental & Family Support — Policies include six weeks of fully paid parental leave for all parents, up to 16 weeks for birthing parents, 10 days of emergency back‑up care, and adoption assistance of more than $25,000. Recognition for adoption support underscores a strong family‑friendly posture.
  • Leave & Time Off Breadth — Time off includes 11 paid holidays and up to 27 PTO days. The breadth of leave is presented as generous versus many peers.
  • Healthcare Strength — Medical, dental, and vision options pair with an HSA that includes a company contribution, plus mental‑health access via Spring Health (eight no‑cost sessions), Hinge Health, wellness programs, and discounted gyms. Eligibility at 20+ hours per week broadens access to these resources.

Citizens Insights

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The Company
HQ: Providence, RI
17,000 Employees
Year Founded: 1828

What We Do

As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. We invest in the humans who build the logic, ideas, and innovations that bring new technologies to life. Investments in AI, cloud computing, machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security, learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation

Why Work With Us

We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits, plus a diverse culture of people and perspectives, we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving, and we believe you can too.

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