Executive

Paid Social Account Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP 650

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

This is meaningful work with real-world impact – the kind you can point to with pride.

Role Summary and Impact

As a Paid Social Account Executive, you will rapidly develop your knowledge of paid advertising across key social channels, from activation to reporting. You will support the planning and delivery of campaigns, working as part of a team to ensure seamless execution and contribute to award-winning work. This role involves end-to-end campaign setup, monitoring performance, and assisting with reporting and analysis. You will develop platform expertise and contribute to best practices, with a focus on continuous learning and growth within a busy agency environment.

Reporting Structure: Reports to Paid Social Account Manager.

Key Responsibilities

• Campaign Management:
• Perform end-to-end setup of paid social campaigns across relevant social platforms.
• Undertake regular Quality Assurance (QA) checks to ensure campaigns meet best practice standards.
• Monitor campaign performance and pacing, troubleshooting and optimising campaigns as necessary to improve performance.
• Produce detailed and accurate weekly/monthly campaign performance reports and performance commentary.
• Assist with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.
• Client & Partner Support:
• Work closely with your line manager and wider team to support high-quality client deliverables.
• Attend regular platform training sessions to develop paid social skills and partner relationships.
• Operational Excellence:
• Manage your workload effectively and communicate clearly with internal and external stakeholders.
• Ensure accurate and timely fulfilment of mandatory agency finance processes, working with line-manager to minimize finance queries.
• Contribute to a collaborative and friendly paid social community through internal meetings and training.

Skills and Experience

• Paid Social Aptitude: Passionate about paid social activation and driving excellence, with an eagerness to learn and develop expertise across key social platforms (e.g., Meta, TikTok, Pinterest). Training certifications (e.g., Meta Blueprint) a plus.
• Foundational Skills: Diligent and attentive to detail, able to listen, learn new skills, and apply them quickly. Computer literate with good Microsoft Office skills (including Excel).
• Analytical & Organisational: Comfortable handling data and numbers/budgets; able to manage time effectively.
• Communication: Excellent communication skills, both written and verbal.
• Mindset: Collaborative, friendly, and with a can-do attitude. Proactive interest in digital advertising, keen to further knowledge in paid social.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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