Job Description
We're looking for a hands-on Social Media Executive who can do it all — from planning content calendars to picking up a camera and editing the final cut. This is a hybrid content + strategy role, ideal for someone who thinks like a creator and executes like a marketer. Fluency in Chinese (Mandarin) is required to manage content and engagement for our Chinese-speaking audience.
Key Responsibilities
- Plan, create, and schedule content across social platforms
- Shoot photo and video content using DSLR/mirrorless cameras and mobile setups (lighting, framing, audio)
- Edit videos and photos using tools like Adobe Premiere Pro, CapCut, Final Cut Pro, or Photoshop/Lightroom
- Write and manage bilingual captions, posts, and community responses in English and Chinese
- Monitor trends, hashtags, and platform algorithm changes to keep content fresh and relevant
- Track performance metrics (engagement, reach, follower growth) and adjust strategy accordingly
- Collaborate with marketing, design, and product teams on campaigns and launches
- Stay on top of content calendars, deadlines, and posting schedules
Requirements
- 1–3+ years of experience in social media management or content creation
- Fluent in spoken and written Chinese (Mandarin) and English
- Hands-on experience shooting and editing photo/video content
- Proficiency in editing software (Premiere Pro, CapCut, Final Cut Pro, Photoshop, or similar)
- Strong understanding of social media platforms popular in both Western and Chinese markets
- Creative eye for visual storytelling and trend awareness
- Excellent organizational and time-management skills
- Comfortable working independently and managing multiple projects at once
Skills Required
- 1-3+ years of experience in social media management or content creation
- Fluent in spoken and written Chinese (Mandarin) and English
- Hands-on experience shooting photo and video content with DSLR/mirrorless cameras and mobile setups (lighting, framing, audio)
- Experience editing videos and photos using Premiere Pro, CapCut, Final Cut Pro, Photoshop, Lightroom, or similar
- Strong understanding of social media platforms popular in Western and Chinese markets
- Creative eye for visual storytelling and trend awareness
- Excellent organizational and time-management skills
- Comfortable working independently and managing multiple projects at once
What We Do
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone. We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping. If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us
