Executive Office, Paid Media, Analyst, New York

Executive Office, Paid Media, Analyst, New York

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve. 

About the Role

The Paid Media Analyst will play an important role within the firm’s centralized paid media organization, helping to drive commercial growth of the business through an understanding of the fundamentals of paid media, exemplary attention to detail and organizational skills, and a desire to learn and grow as a media professional. They will partner with center of excellence (COE) leads and other marketing colleagues across their designated lines of business to help develop and execute strategic paid media campaigns, spanning awareness to acquisition. This role will be primarily focused on the Asset Management line of business and will be global in nature with activations across North America, EMEA, and APAC. 

Responsibilities

• Support in the development and execution of comprehensive paid media strategies and media plans across various platforms and channels in partnership with agency partners.
• Assist with optimizing, implementing, and analyzing campaign activations.
• Stay on top of industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
• Manage invoicing, budget tracking, and maintenance of media schedules with our agency partners.
• Build stakeholder-ready presentations that clearly articulate the strategy, insights, and next steps for the firm’s paid media campaigns.
• Demonstrate exceptional risk management by ensuring strict adherence to regulatory and procedural guidelines for all marketing communications, including proactive management of operational risk. 
• Build and maintain strong relationships across the Executive Office and with colleagues across the firm’s businesses. 
• Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
• Assist with optimizing, implementing, and analyzing campaign activations
• Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
• Manage invoicing, budget tracking and maintenance of media schedules with our agency partners 
• Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
• Demonstrate exceptional risk management by maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk. 
• Develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.

Qualifications 

• Support in the development and execution of comprehensive paid media strategies across various platforms and channels in partnership with agency partners
• Assist with optimizing, implementing, and analyzing campaign activations
• Stay abreast of industry trends, emerging technologies and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance
• Manage invoicing, budget tracking and maintenance of media schedules with our agency partners 
• Build stakeholder ready presentations that clearly articulate the strategy, insights and next steps for our campaigns
• Demonstrate exceptional risk management by maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk. 
• Develop and maintain strong relationships across the Executive Office and business marketing colleagues across the firm.