Executive, Marketing, China

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:

A Day in the Life:

JOB SUMMARY

The Marketing Executive plays a key role in supporting the execution of the brand’s marketing strategy in China. Working closely with regional teams, this role is responsible for coordinating integrated marketing campaigns, retail activations, client engagement initiatives, new store openings, events, and brand visibility programs.

The ideal candidate possesses a strong passion for luxury fashion, exceptional organizational skills, attention to detail, and the ability to manage multiple projects simultaneously while maintaining the highest standards of brand presentation and execution.

RESPONSIBILITIES

1. Marketing Campaigns & Brand Activation

• Execute seasonal marketing campaigns and brand offline initiatives.
• Coordinate campaign timelines, marketing assets, and stakeholder communications to ensure timely delivery and flawless execution.
• Support localization and implementation of global campaigns while ensuring adherence to brand guidelines.

2. Retail Marketing & New Store Openings

• Support the development and execution of marketing plans for store openings, renovations, and key commercial moments.
• Work closely with Retail, VM, CRM, and Mall Marketing teams to drive traffic, customer engagement, and brand visibility.
• Coordinate in-store activations and client events to enhance customer experience.

3. Events & Mall Relations

• Manage relationships with landlords, mall marketing teams, agencies, and vendors to secure marketing opportunities and maximize exposure.
• Oversee mall advertising placements, visual installations, and co-marketing initiatives across key retail locations.

4. Marketing Operations & Asset Management

• Coordinate the development, production, and distribution of marketing materials and campaign assets.
• Maintain marketing calendars, project trackers, and campaign documentation to ensure alignment across teams.
• Manage gifting, events, and marketing inventories to support business needs effectively.

5. Budget Administration & Reporting

• Support invoice processing, vendor onboarding, contract administration, and payment tracking.
• Prepare regular marketing reports, campaign recaps, and competitive analysis to support business decision-making.
• Monitor market trends and competitor activities, providing actionable insights to the marketing team.

EDUCATION, PRIOR EXPERIENCE AND SKILLS NEEDED

• Degree holder in Marketing, Business Administration or related disciplines
• Minimum 3 years’ relevant experience from Fashion industry or Event Agency in China
• Retail marketing experience is a plus
• Excellent command of English and Mandarin
• Proficiency in MS Office Applications
• Strong communications and interpersonal skills; energetic, well-organized and willing to grow.
• Humble personality with the learning mindset
• Patience and detailed person

To Land This Role:

Why You'll Want to Join Our Team:

How We Work Together

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.