We are seeking a strategic and results-oriented Executive Engagement Principal Program Manager to design, manage, and scale Cloudflare's executive engagement strategy, specifically focused on defining and managing the customer-facing Executive Sponsorship Program. This role is central to strengthening our relationships with key executive stakeholders and ensuring a unified and high-impact approach across all customer-facing teams. The ideal candidate will be a skilled program developer, familiar with the customer journey, and capable of bridging customer insights with internal strategy. This role reports to the Manager, Executive Engagements Programs under Revenue Operations.
Key Responsibilities Executive Engagement Strategy and Framework
- Develop and manage the Executive Customer Engagement Journey Framework: Design and iterate on a standardized, scalable framework that defines the stages, activities, and success metrics for different types of executive sponsorship within customer interactions. Incorporate this framework into ready-to-use sales playbooks and other internal actionable resources.
- Establish best practices and governance: Define clear roles, responsibilities, and operational processes for executive sponsorship engagements across Sales, Marketing, and Executive Operations teams.
- Strategic Bridge: Be a strategic bridge across existing customer programs to bring visibility to all touchpoints in the customer journey and build out best practice guides on how to leverage existing and net new executive customer-facing programs at different points in the customer journey.
- Project Management: Own the end-to-end operational execution of key executive engagement projects in the GTM organization, ensuring high quality, consistency, and measurable impact.
- Sales Team Consultation: Provide advisory services to frontline and leadership Sales teams on executive account strategy, executive meeting preparation, and effective relationship management, focusing on aligning our value proposition with executive priorities.
- Executive and Executive Operations Consultation: Partner with our Executive team and their operations teams to optimize and scale their involvement in customer engagements, through projects and programs focused on accelerating time to value.
- Bring Visibility to Learnings: Uncover opportunities for feedback loops to surface critical insights, pain points, trends, and strategic interests surfaced during executive engagements.
- Reporting and Analysis: Track the impact and effectiveness of the engagement framework, providing regular reporting on key metrics and making data-driven recommendations for continuous improvement.
- Compensation may be adjusted depending on work location.
- For New York City, New Jersey, Washington, Washington DC, and California (excluding Bay Area) based hires: Estimated annual salary of $158,000 - 218,000
- For Bay Area-based hires: Estimated annual salary of $166,00 - 229,000
- Equity- The role is eligible to participate in Cloudflare's equity plan.
- 7+ years of experience in Program Management, Strategic Consulting, Sales Operations, Sales, Customer Success or a related field, with a focus on high-touch customer or executive-level programs.
- Proven experience in building and scaling strategic frameworks or programs in an enterprise environment.
- Exceptional consultative and advisory skills with the ability to influence and guide executive and sales audiences.
- Strong analytical skills with the ability to synthesize complex qualitative and quantitative data into clear, actionable insights and executive-ready reports.
- Excellent written and verbal communication skills, including experience presenting to senior leadership.
- Experience working directly with Sales or Customer Success organizations and/or Executive Operations teams.
- MBA or Graduate degree
- Strong familiarity with CRM tools (e.g., Salesforce) and project/program management software (e.g. Asana)
- Familiarity with Data Analytics tools
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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