Executive Director, User Acquisition Strategy

Posted 9 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
Expert/Leader
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Lead Authorized User acquisition strategy across Chase credit card portfolios. Develop audience, offer, pricing, targeting, channel, and media strategies; identify growth opportunities; manage planning, forecasting, experimentation, and ROI trade-offs; and establish KPI dashboards and executive reporting. Drive cross-functional execution across product, marketing, risk, servicing, analytics, and finance while ensuring governance, controls, and sustainable portfolio growth.
Summary Generated by Built In

Chase Card Services is seeking a visionary, commercially driven executive to drive the Authorized User (AU) business as a standalone growth engine across the Sapphire, Freedom, and Slate portfolios. Today’s cardmembers increasingly manage spending across families, partners, and trusted individuals. The next generation of AU experiences will be powered by a dynamic lineup of card choices, real-time spend controls, personalized benefits and rewards, and enhanced servicing experiences that make every Authorized User feel valued as part of the cardmember relationship.

 

Build a standalone growth engine that helps customers confidently share and manage spending with trusted people—powered by modern controls, personalized value, and exceptional servicing. You’ll shape the strategy from sizing the opportunity through execution, partnering across teams to drive sustainable growth and deeper engagement.

As a Authorized User Acquisition Strategy Lead in Card Acquisition and Growth, you lead the strategy that accelerates new Authorized User acquisition across card portfolios. You’ll define audiences, offers, channels, and end-to-end experiences, and you’ll influence positioning and messaging that resonates with customers. You’ll also set a disciplined operating model and performance cadence to ensure measurable results and accountable execution.

Job responsibilities
  • Develop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activation
  • Identify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parameters
  • Lead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returns
  • Define targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governance
  • Partner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored content
  • Establish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reporting
  • Drive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined delivery
Required qualifications, capabilities, and skills
  • 10 years of experience in credit card marketing, growth strategy, or card economics
  • Expertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mail
  • Experience building or optimizing digital and mobile-first customer experiences
  • Proven ability to lead cross-functional decisions with senior stakeholders in a matrixed environment
  • Demonstrated commitment to risk management, controls, and operating procedures
  • Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts
Preferred qualifications, capabilities, and skills
  • Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes
  • Experience with test-and-learn experimentation, measurement, and optimization across channels
  • Ability to develop customer messaging and positioning that improves conversion and engagement
  • Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities
  • People leadership experience, including leading through influence across multiple teams

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

 

 

 

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

Skills Required

  • 10 years of experience in credit card marketing, growth strategy, or card economics
  • Expertise in paid digital, owned channels, affiliate partnerships, and direct mail acquisition channels
  • Experience building or optimizing digital and mobile-first customer experiences
  • Ability to lead cross-functional decisions with senior stakeholders in a matrixed environment
  • Demonstrated commitment to risk management, controls, and operating procedures
  • Strong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readouts
  • Experience owning acquisition strategy for a large consumer portfolio with clear financial outcomes
  • Experience with test-and-learn experimentation, measurement, and optimization across channels
  • Ability to develop customer messaging and positioning that improves conversion and engagement
  • Experience partnering with analytics teams to diagnose performance drivers and identify growth opportunities
  • People leadership experience, including leading through influence across multiple teams

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength Medical, dental, vision, and mental-health coverage are broad, with wellness incentives, on-site or virtual care, and an EAP offering coaching and counseling. Plan materials emphasize accessible options, including multiple medical choices and tools to manage costs.
  • Parental & Family Support Paid parental leave extends up to 16 weeks for all parents, supplemented by paid Critical Caregiver Leave. Family resources include backup childcare via Bright Horizons, lactation support and milk-shipping, family-building assistance, and even a free five-month SNOO rental for newborns.
  • Retirement Support Retirement programs include a 401(k) with an annual company match and automatic pay credits for most employees, with a legacy pension available to earlier hires. An Employee Stock Purchase Plan at a 5% discount further supports long-term savings.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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