Executive Director, U.S. HCP Marketing – Admilparant (IPF/PPF)

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

A skilled leader and accomplished marketer with a proven track record of success is needed to lead the US brand launch and commercialization for admilparant across its IPF and PPF indications, one of BMS’s most significant near-term launches and the foundational assert in a new therapeutic area for BMS. This is a highly visible, key commercial leadership role that requires exceptional strategic judgment, marketing excellence and performance-driven, cross-functional leadership. This leader will be responsible for launch preparation, commercialization planning and execution of admilparant, and ultimately brand performance upon launch.  This position will report to the Vice President, US Brand Lead, admilparant.

Key Responsibilities:

• Lead US go-to-market (GTM) strategic & tactical plan for admilparant IPF and PPF indications – ensuring strategic choices aligned to BMS Marketing and Launch Excellence frameworks, in close partnership with matrix partners

• Support GTM Commercialization Model development and deployment for launch, ensuring best-in-class field execution, aligned to brand and launch strategy

• Build the HCP marketing team for the admilparant launch, attracting, retaining and developing top talent

• Partner closely with global commercial team on key launch strategy deliverables (positioning, messaging, brand campaign, etc) providing US perspective to ensure seamless global to local transition to execution

• Partner closely with Sales, Medical, Access, Launch Excellence, Field Strategy & Operations, Analytics, Regulatory, Legal, and Global Commercial teams to align on strategic priorities, key decisions, and executional milestones, serving as the HCP marketing lead within the US matrix.

• Manage HCP operating expense decisions to ensure proper resource utilization across A&P spend and operating expense management

• Establish KOL and HCP relationships in ILD and build internal/external credibility by demonstrating deep customer understanding, scientific agility and commercial acumen, helping to stand up pulmonology as a new therapeutic area for BMS

• Lead AOR relationship, including strong agency integration across functions, ensuring high-quality, high-impact work and strong budget management through coaching, reconciliation and quarterly AOR/brand planning meetings

• In collaboration with Market Access organization, develop and implement comprehensive access strategy plan, consistent with brand strategy and inclusive of payer access and patient services model

• Support top-line forecasting and projection workstream in partnership with CASA team

• Partner with CASA team to optimize Marketing Mix and channel selection, integrating new commercial model capabilities

• Lead matrix team to communicate launch strategy, launch readiness and performance update presentations to Senior Leadership Teams

• Provide US commercial input to optimize US Prescribing Information

Key Qualifications and Experience:

• Minimum 10 years pharmaceutical brand marketing or relevant biopharmaceutical experience required

• Prior launch experience required; prior pulmonology or rare disease experience a plus

• Minimum 3 years of experience managing and developing direct reports and leading high-performing teams

• Strong leadership skills to lead the overall strategic planning and execution of key deliverables across the matrix

• Proven track record of effectively driving performance within a matrix organization with strong organizational, interpersonal, communication skills and executive collaboration required

• Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, message development and marketing analytics

• Ability to develop and manage strong customer relationships

• Experience with multi-channel marketing execution is preferred

• Ability to rapidly adapt and execute plans in fast paced environment

• Demonstrate the capacity to grow, develop and learn from experiences

• BA/BS required

• Willing to travel up to 25%
   

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
 

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)

• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown. 

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at [email protected]. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.