Executive Director, Talent Social Marketing

Sony Pictures Entertainment is seeking a highly strategic, relationship-driven Executive Director of Talent Social Marketing to join our Global Digital Marketing team. This individual will work across our full slate of theatrical releases and report directly to the Vice President of Social Media Marketing. The Executive Director of Talent Social will play a pivotal role in shaping and executing innovative, talent-led social media campaigns that amplify our films across global digital and social media platforms. This role serves as the primary liaison for talent and their representatives—including agents, managers, and publicists—throughout the full lifecycle of a film: from announcement and production, through marketing, theatrical release, and home entertainment.

This person will act as a creative partner for talent by offering ideas and support in the creation of bespoke content that extends beyond the film—such as trends, challenges, personal stories, or interactive fan engagement opportunities that meet the goals of the film. Additionally this role will collaborate with filmmakers, producers, and social/creative teams to align on messaging, tone, and release cadence of all talent-facing content. As the lead for talent social this person must operate with the highest degree of professionalism as they will oversee our relationship with key talent, publicists, agents, and managers as it relates to social media. 

In this highly collaborative role this person will partner closely with internal teams including the Digital, Social and Influencer marketing teams to as well as cross functionally with Publicity, Media, Influencer Marketing and Creative Content to conceptualize and produce original, platform-native social content that complements each film’s narrative while showcasing the talent’s unique voice.

This role will develop and maintain a consistent and proactive content pipeline by regularly supplying social assets to talent for posting—ensuring timely delivery and optimization for each social platform.

When possible, this person will also coordinate the capture of behind-the-scenes (BTS) content on set and ensure alignment with both production and publicity protocols. Track and report on talent-driven social performance metrics and contribute to campaign recaps and ensure all deliverables meet studio standards and contractual obligations.

Core Responsibilities:

• 45% TALENT SOCIAL MANAGEMENT: Act as the primary point of contact for talent and their representatives (agents, managers, publicists) from project announcement and production through the full marketing campaign lifecycle.
• 20% STRATEGIC TALENT COLLABORATION: Serve as a creative and strategic partner to talent, offering support and ideas for bespoke content that extends beyond the film—such as social trends, challenges, personal stories, and fan engagement opportunities aligned with campaign goals. This includes coordinating across digital, social, and influencer media strategies, and working closely with internal teams, talent representatives, and filmmakers to develop and execute cohesive plans.
• 15% CONTENT FACILITATION: Collaborate directly with talent and their representatives on all content launches, social media calendars, and posting strategies. Maintain a proactive content pipeline by delivering platform-optimized social assets in a timely manner, ensuring alignment with best practices and campaign objectives.
• 10% ON SITE ACTIVATION & EVENTS: Oversee content capture or coordination for talent social initiatives during on-set production, press tours, junkets, and special content shoots.
• 10% OTHER PROJECTS/PRESENTATIONS: Develop and present a range of topics to the Worldwide Digital Marketing team as well as other internal and external audiences.

• Proven success working with high-profile talent and their representatives in the film, television, or entertainment industry.
• Deep knowledge of social platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, Threads) and how celebrities strategically use them to engage audiences, shape narratives, and drive promotion.
• Demonstrated ability to guide and support talent in leveraging their unique digital voice to amplify studio campaigns.
• Strong creative instincts and a sharp editorial eye for what performs socially, especially within the entertainment and pop culture space.
• Exceptional communication, negotiation, and interpersonal skills—must be highly collaborative and comfortable liaising with multiple stakeholders.
• Ability to remain calm under pressure and manage multiple projects simultaneously in a fast-paced environment.
• Discretion, diplomacy, and the ability to build trust with talent and internal teams.
• Experience with content production workflows, talent shoots, and BTS logistics is a plus.
• Background in influencer marketing, social content production, or agency-side talent management.
• Familiarity with international markets and global social strategy is a bonus.

Skilled In: 

• Self-starter with high level of initiative
• Passionate, committed with a high level of energy
• Excellent written, oral communication, and effective team building skills
• Strong verbal, written, and presentation skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Strong sense of ownership and urgency
• Must have an open communication style which takes into account managing expectations with multiple stakeholders. 

Ability To:

• Manage multiple projects, set priorities, and meet deadlines
• Strategic critical thinker who also has a high attention to detail
• Analyze and apply data to improve results
• Work collaboratively in a team environment and be a thought leader for social
• Excellent organizational skills

Preferred Qualifications:

• 7-10 years of relevant experience in talent relations, digital/social media marketing, influencer marketing and strategy, entertainment marketing, or a related field.
• Bachelor's degree or higher

The anticipated base salary for this position is $150,577 to 195,750. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].