Executive Director, Social Creative

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.  

This role will lead Social Creative for Sony Pictures Television Studios, serving as the creative engine behind the studio’s social voice, identity, and fan-facing storytelling. Reporting to the SVP of Creative Marketing, the Executive Director, Social Creative will partner closely with Creative Marketing, Marketing Strategy, Franchise Management, and Production to define and evolve a distinctive, social-first brand presence across all SPTS IP.

The Executive Director will co-author the social brand vision and creative direction with the SVP, translating high-level brand strategy into breakthrough, platform-native creative that drives fandom, conversation, and cultural relevance. This individual will lead a nimble, high-performing team of writer/producers capable of concepting, capturing, editing, and delivering premium social content at speed—while mentoring talent and setting a high creative bar across all platforms. The ideal candidate is a highly creative, driven leader with deep instincts for social storytelling, emerging formats, and pop culture, and who thrives in a fast-paced, entrepreneurial studio environment.

Responsibilities

• Partner with the SVP of Creative Marketing to define and evolve the social brand voice, tone, and creative direction for Sony Pictures Television Studios and its portfolio of IP.
• Lead the social creative strategy across platforms, translating studio and series brand positioning into culturally relevant, platform-native storytelling.
• Build, lead, and mentor a nimble team of social writer/producers responsible for ideation, content capture, editing, and delivery across multiple active series.
• Oversee social ideation and execution for 20+ active shows spanning live action, animation, and kids content, with a focus on adult-targeted series for major streaming platforms.
• Drive innovation in creative formats, storytelling approaches, and content pipelines to fuel growth, engagement, and fandom across TikTok, Instagram, YouTube, and emerging platforms.
• Establish creative best practices for social content, including short-form video, memes, reactive content, creator collaborations, and original series-driven concepts.
• Work closely with talent, show creatives, publicists, and production teams to capture compelling, authentic content while fostering trust and creative collaboration.
• Provide hands-on creative leadership on set and during key moments, ensuring social content opportunities are identified and executed in real time.
• Collaborate with Marketing Operations and Production partners to align on workflows, timelines, and delivery while maintaining creative agility.
• Support major campaigns, launches, and event activations (e.g., San Diego Comic-Con) with social-first creative leadership and execution.
• Use performance insights, cultural trends, and audience behavior to inform creative decisions and continuously evolve the social strategy.
• Foster a creative culture that encourages experimentation, speed, and excellence while providing clear direction, feedback, and growth opportunities for the team.

Requirements

• 12+ years of experience in social creative leadership within entertainment, streaming, agency, or digital-first media environments.
• Proven success defining and scaling a distinctive brand voice across social platforms for premium IP or consumer-facing brands.
• Demonstrated experience leading social creative for major streaming or television campaigns, with hands-on involvement in concepting and execution.
• Deep understanding of social platforms, algorithms, formats, and audience behaviors, with a strong point of view on where culture is heading.
• Strong background in short-form video storytelling, including concept development, on-set capture, post-production, and final delivery.
• Experience working directly with talent, producers, and show creatives, with the ability to navigate creative sensitivities and build trust.
• Track record of building and mentoring high-performing creative teams in fast-paced, high-volume environments.
• Ability to balance creative ambition with practical execution, timelines, and resource constraints.
• Comfortable operating in an entrepreneurial studio environment that values speed, experimentation, and iterative learning.
• Strong creative instincts paired with the ability to use data, insights, and performance metrics to refine strategy and drive growth.
• Bachelor’s degree in Advertising, Film, Communications, Media Studies, or equivalent professional experience.

The anticipated base salary for this position is $150K to $195K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].