We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary:
Health100 is an AI-powered healthcare engagement platform built to reduce complexity and improve outcomes across the healthcare ecosystem. As an independent subsidiary of CVS Health, Health100 operates as a technology platform company designed to scale across partners and enterprise clients.
We are seeking an Executive Director, Partner Growth & Marketing to build and lead the partner growth engine for Health100. This role is responsible for defining and scaling the B2B narrative, demand generation, pipeline development, and sales enablement approach that drives partner adoption and commercial outcomes.
This is a foundational leadership role reporting into the Head of Marketing for Health100. It requires a builder-operator who can define strategy, build the team and systems, and drive measurable pipeline and adoption outcomes in a fast-moving environment.
The Role in Context
This role is responsible for building and scaling the partner growth engine for Health100 as part of the broader platform marketing system. It will define how the platform is positioned, sold, and adopted across priority partner audiences, including employers and commercial clients, health plans and PBMs, pharmacies, pharma and life sciences companies, and digital health partners. The role operates in a startup-like environment and requires flexibility, resilience, and resourcefulness.
Key Responsibilities:
- Own and lead the end-to-end partner growth strategy and execution, driving demand generation, pipeline development, and partner adoption
- Define and evolve the Health100 B2B narrative and value proposition across priority partner audiences
- Develop audience-specific positioning, go-to-market plans, and sales enablement materials for priority partner segments, including employers, health plans and PBMs, pharmacies, pharma and life sciences companies, and digital health partners
- Build and scale demand generation and pipeline acceleration programs in partnership with Sales and Commercial Teams
- Own and scale the sales enablement system, including messaging, tools, and materials that support deal progression
- Build and continuously optimize a scalable partner growth engine using performance data and insights
- Develop high-quality, executive-ready and sales-facing materials, including presentations and strategic narratives
- Build and scale the partner marketing function, including team, operating model, and core capabilities
- Serve as the primary connection point between Product, Marketing, and Commercial teams
- Define and own success metrics tied to pipeline, deal progression, and partner adoption
- Operate as a hands-on leader, contributing directly to strategy and content creation
What Success Looks Like
- Health100 has a clear, differentiated partner value proposition across all audiences
- Marketing efforts drive measurable improvements in pipeline, deal progression, and partner adoption
- Sales teams are confident and well-enabled with consistent, high-quality materials
- Partner marketing efforts are coordinated, effective, and scalable
- The partner growth function is built to support long-term commercial success
Required Qualifications:
- 12+ years of experience in B2B, product, or technology marketing, with a focus on enterprise or platform offerings
- Demonstrated experience building and scaling marketing teams, functions, and go-to-market models
- Proven ability to develop positioning, drive demand generation, and support sales enablement
- Strong commercial mindset with experience influencing pipeline and revenue outcomes
- Exceptional ability to create clear, high-quality presentations and sales materials
- Experience managing outside agency partners and cross-functional marketing relationships.
- Comfort operating in fast-moving, ambiguous, build-mode environments
- Proven ability to operate as a player-coach with a hands-on, resourceful approach
Preferred Qualifications:
- Experience operating within complex, regulated, or highly matrixed environments, ideally while building or scaling net-new capabilities
Education:
- Bachelor’s degree in business, Marketing, or related field, or equivalent (High School Diploma and 4 years of experience) required
Pay Range
The typical pay range for this role is:
$131,500.00 - $303,195.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 12+ years of experience in B2B, product, or technology marketing focused on enterprise or platform offerings
- Experience building and scaling marketing teams, functions, and go-to-market models
- Ability to develop positioning, drive demand generation, and support sales enablement
- Strong commercial mindset with experience influencing pipeline and revenue outcomes
- Exceptional ability to create clear, high-quality presentations and sales materials
- Experience managing outside agency partners and cross-functional marketing relationships
- Ability to operate effectively in fast-moving, ambiguous, build-mode environments
- Ability to operate as a hands-on player-coach with a resourceful approach
- Experience operating within complex, regulated, or highly matrixed environments while building or scaling net-new capabilities
- Bachelor's degree in business, Marketing, or a related field, or equivalent combination of a high school diploma and four years of experience
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
