We’re looking for a visionary marketing leader to redefine how a modern media company builds lasting relationships with its audiences. As Executive Director, Lifecycle Marketing, you’ll shape the strategy behind one of the largest and most influential email ecosystems in the industry—driving engagement, loyalty, and revenue at scale.
About Hearst Magazines (Why Us?)Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Key Responsibilities (What You Are Doing)- Define and execute a unified email and lifecycle marketing strategy across acquisition, newsletters, and retention to drive engagement, loyalty, and monetization.
- Partner with Editorial, Marketing, and Business Unit leaders to align lifecycle initiatives with subscription, commerce, advertising, and brand goals.
- Reimagine the role of newsletters as engines of audience growth, brand affinity, and revenue—from flagship products to new launches.
- Advance first- and zero-party data strategies in collaboration with Product, Data, and Engineering to power segmentation, personalization, and CRM capabilities.
- Lead experimentation and expansion into new lifecycle channels, including SMS, to deepen audience relationships.
- Inspire, mentor, and develop a high-performing team of senior leaders and managers, fostering a culture of innovation, accountability, and excellence.
- Drive operational rigor and prioritization across a complex, multi-brand portfolio, focusing resources on the highest-impact opportunities.
- Communicate performance, insights, and recommendations to senior stakeholders, influencing strategy and business direction.
- A strategic, hands-on leader who can translate vision into execution across large-scale marketing programs.
- Deep expertise in email, CRM, or lifecycle marketing, with a strong understanding of acquisition, engagement, and retention strategies.
- Fluency in marketing technology ecosystems, including ESPs, CRM platforms, and personalization frameworks.
- A customer-obsessed mindset that blends editorial intuition with data-driven decision-making.
- Proven experience leading, mentoring, and scaling high-performing teams in complex organizations.
- Strong cross-functional collaborator with the ability to influence at all levels of the business.
- Experience in media, subscription, or commerce-driven environments preferred.
- This role operates on a hybrid schedule, with four days per week in our New York City office.
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is between $168,000 – $204,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Skills Required
- Strategic, hands-on leader able to translate vision into execution across large-scale marketing programs.
- Deep expertise in email, CRM, or lifecycle marketing including acquisition, engagement, and retention strategies.
- Fluency with marketing technology ecosystems (ESPs, CRM platforms, personalization frameworks).
- Experience advancing first-party and zero-party data strategies to power segmentation and personalization.
- Experience leading, mentoring, and scaling high-performing teams in complex organizations.
- Ability to partner cross-functionally and influence senior stakeholders across Editorial, Product, Data, and Engineering.
- Experience with newsletter strategy and monetization; reimagining newsletters for audience growth and revenue.
- Experience expanding lifecycle channels, including SMS marketing.
- Customer-obsessed mindset blending editorial intuition with data-driven decision-making.
- Experience in media, subscription, or commerce-driven environments.
- Ability to work hybrid in New York City office four days per week.
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
-
Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
-
Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
