Executive Director of Events & Entertainment

WHAT YOU’LL DO

The Executive Director of Events & Entertainment is responsible for leading the property’s marketing operations, promotions, and entertainment programming. This includes developing strategic plans, directing execution, and ensuring alignment with company objectives and gaming regulations to drive revenue, guest engagement, and brand growth for Rio Hotel & Casino.

ROLE EXPECTATIONS

Responsibilities include, but are not limited to, the following:

• Lead ideation, strategy, and execution of property programming — including seasonal activations, casino events, promotions, and entertainment experiences — ensuring initiatives are accretive to property revenue and brand objectives while driving incremental growth across all verticals.

• Negotiate partner agreements and collaborate with cross-functional teams to ensure seamless execution.

• Develop and execute a targeted casino promotions and activations calendar with tailored marketing campaigns to attract and engage players on a local, national, and international level.

• Oversee third-party activation partnerships including negotiation, management, and performance oversight.

• Identify, secure, and negotiate event opportunities in partnership with Sales and cross-department stakeholders.

• Oversee booking strategy for available showroom dates (i.e. Penn & Teller Theater) and collaborate with Director of Entertainment on four-wall/new show negotiations.

• Collaborate with Brand Marketing and CRM on all marketing and advertising needs related to casino promotions and property programming.

• Closely partner with leaders across all verticals to ensure offerings and goals align and complement the property’s overall financial and KPI targets.

• Collaborate with executive management to plan the operational goals, budgets and customer engagement strategies to support revenue growth and increased profit margins.

• Own the annual budget for the departments, including forecasting, expense management, and monthly P&L reviews, ensuring profitability and ROI on all activations and events.

• Exemplify strong customer service skills and hold team accountable for delivering on the guest service strategy of the property.

• Review and evaluate department performance on a regular basis and leverage data trends, guest service scores, customer database and KPIs to maintain and grow customer loyalty.

• Maintain a strong working knowledge of local jurisdiction gaming laws (federal, state, etc.) and regulations as well as internal controls, policies and procedures.

• Promptly and professionally resolve customer concerns as they arise.

• Lead, coach, and develop a team of professionals, fostering a culture of high performance, continuous learning, and quality output.

• Collaborate with Workforce Management and FP&A to properly staff and forecast operational needs.

• Perform other reasonable duties and responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES

• Entertainment, AV, and Ticketing Team

• Promotions and Special Events Team

REQUIREMENTS

• Minimum six (6) to seven (7) years of experience in casino marketing strategy, activations, and entertainment

• Minimum four (4) years of progressive leadership experience.

• Strong organizational skills, solution-driven, and analytical thinker.

• Excellent written and oral communication skills.

• Strong interpersonal and leadership skills.

• Strong Computer proficiency; ability to use Microsoft Office Suite and applicable casino and operational software.

• Bachelor’s Degree (required).

• At least 21 years of age.

PREFERRED

• Proficient in using customer databases and gaming operations software.

• Five (5) years experience of leading large teams.

• Prior casino management experience.

CERTIFICATIONS, LICENSES, REGISTRATIONS

• Must be able to qualify for licenses and permits required by federal, state, and local regulations.

PHYSICAL REQUIREMENTS

• Must be able to work under time constraints and within established deadlines.

• Must regularly lift and/move up to 20 pounds, and must have the ability to push, pull, reach, bend, twist, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORKING CONDITIONS

• Work is performed indoors in a climate-controlled environment and exposed to various environmental factors such as but not limited to noise, dust and smoke.