Executive Director, Digital Strategy and Execution

SUMMARY/JOB PURPOSE (Basic purpose of the job):

The Executive Director, Digital Marketing Strategy owns the successful implementation, adoption, and scaling of digital channels and technology for marketing and sales functions, and beyond. As reliance on digital increases for both personal and non-personal (NPP) channels, the role will scale up digital marketing capability (people, systems, process) through implementing agile cost-efficient digital platforms that maximize the use of integrated data and technology. This role is also responsible for leading the development of the brand’s digital and non-personal marketing strategy and ensuring the execution of strategically aligned tactics across all audiences (HCP, APP, Patient, and others as needed). The role plays a key part in bringing digital innovation to Exelixis, from piloting and expanding channels (social media, YouTube, POC) to assessing the up-and-coming technologies and opportunities (artificial intelligence (AI), omnichannel, telehealth, HCP portals, etc.).

ESSENTIAL DUTIES/RESPONSIBILITIES:

• Recruit, hire, and train a team to serve as a center of excellence for executing Digital programs across all customers in Commercial
• Develop NPP strategy for all channels (web, media, CRM, analytics) and audiences (HCP, APP, Patient, other) for the existing and upcoming indications, in close collaboration with in-line marketing team
• Lead and execute NPP & Omnichannel readiness for indication extensions, from the planning of the franchise digital and non-personal marketing strategy to implementation across customer types and channels
• Lead the tactical planning process for digital and non-personal marketing, in deep collaboration with marketing promotional teams
• Anticipate macro changes to the digital and non-personal marketing environment and lead the creation of commercial plans to address these shifts
• Upskill other Commercial functions and drive understanding and adoption of Digital tools in the field
• Establish partnership, outline roles and responsibilities, and ensure development of SOPs, through direct reports, across Exelixis in support of digital execution
• Represent Marketing for digital and non-personal strategy line of sight across functions
• Lead strategic collaborations with all Commercial Functions, Field, Medical, Regulatory, Legal, Finance and Information Technology (IT)
• Oversee the design and build a Marketing Data warehouse and monthly dashboard, which allows consistent KPI reporting, and standardized data outputs for measuring ROI in partnership with Commercial Strategy Analytics & Operations (CSAO)
• Develop and manage a significant annual digital marketing budget, including all branded media spend, being accountable for delivering channel optimization and positive ROI on proposed media 
• Oversee, through direct subordinate managers, all digital and media agencies, constantly assessing the needs, identifying gaps, and working with current or new partners to execute
• Partner with Compliance, Legal, Regulatory and Finance teams to establish SOPs and ensure proper policies and procedures are followed for various projects

SUPERVISORY RESPONSIBILITIES:

• Hire and develop a team of direct reports; including front-line managers, individual contributors and consultants
• Evaluate the need for additional resources as required by the company’s growth trajectory and expanded digital footprint

EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS:

Education:

• Master’s degree in related discipline and 16 years of related experience; or
• BS/BA degree in related discipline and 18 years of related experience; or
• Equivalent combination of education and experience.

Experience:

• Previous experience in Digital and multi-channel marketing required
• Leadership experience is required
• Oncology experience is required

Knowledge, Skills and Abilities:

• Demonstrated strategic thinking, initiative and creativity
• Talent for blending innovation with pragmatic execution
• Cross-functional collaboration
• Effective prioritization and delegation of activities
• Skills to network internally and externally
• Ability to draw insight from organizational data to optimize programs and activities
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Strong presentation, verbal and written communication skills
• Understanding of FDA regulations of pharmaceutical drug promotions and experience with design and implementation of adult learning programs
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors
• Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results
• Networks with key contacts outside own area of expertise. 
   

Work Environment/Physical Demands:

Our office is a modern, open-plan space that foster collaborations and creativity.  Teams work closely together, sharing ideas and solutions in a supportive atmosphere.  We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace.

Business travel is required up to 25%.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $237,000 - $335,500 annually. The base pay range may take into account the candidate’s geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate’s geographic region, job-related knowledge, skills, experience and internal equity, among other factors.

In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.

DISCLAIMER 
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.