EXECUTIVE DIRECTOR - COMMUNICATIONS AND MARKETING

Posted 22 Days Ago
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Gaborone, BWA
In-Office
Expert/Leader
Retail • Industrial • Manufacturing
The Role
The Executive Director will develop and implement comprehensive communication and marketing strategies, manage communications, enhance brand image, and oversee content creation across various platforms.
Summary Generated by Built In

JOB PURPOSE

 

The purpose of this role is to develop and implement communication and marketing strategies, manage internal and external communication as well as drive brand management and reputation through strategic communication and marketing initiatives.

 

KEY RESPONSIBILITIES

 

     Develops and implements comprehensive communication and marketing strategies.

     Manages all internal and external communication channels and platforms.

     Cultivates and maintains relationships with key stakeholders, including Government agencies, partners and the media.

     Enhances BURS’ brand image and reputation through strategic branding initiatives.

     Leads crisis communication efforts and manages reputation risks effectively.

     Oversees the creation of engaging content for various communication mediums, including digital, print, and social media.

     Monitors and analyses communication and marketing metrics to measure effectiveness and return on investment.

Represents BURS at public events, conferences, and industry forums.

Requirements

     A Master’s Degree in either Communications, Marketing, Public Relations or related field.

     At least 10 years experience in communications, marketing, or stakeholder engagement roles, with at least 5 years in management capacity.



Benefits

BURS offers an attractive package, benefits and career development opportunities to the successful candidates.



Skills Required

  • Master's Degree in Communications, Marketing, Public Relations, or related field
  • At least 10 years experience in communications, marketing, or stakeholder engagement roles
  • At least 5 years in a management capacity
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The Company
0 Employees

What We Do

Testrite Visual is a manufacturer of visual display solutions, offering a wide range of display hardware and dye-sublimated graphics for various industries. They have a tradition spanning over 100 years and four generations, family owned and operated, and are an American manufacturer.

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