Executive Director, Brand - VYKAT

Posted 13 Days Ago
Be an Early Applicant
San Diego, CA, USA
In-Office
262K-357K Annually
Expert/Leader
Healthtech • Biotech • Pharmaceutical
The Role
Lead strategic planning and execution of all brand activities for VYKAT XR, overseeing commercialization, marketing, budget, agency management, HCP and patient programs, cross-functional alignment, promotional compliance, and team development to maximize brand growth.
Summary Generated by Built In
Who We Are:

Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedInX, Facebook and YouTube. (*in collaboration with AbbVie)

At Neurocrine, strong leadership drives both business results and team success. We look for leaders who think strategically, anticipate what’s ahead and set clear direction, while building and empowering high-performing teams. Successful leaders foster an environment where people are motivated to do their best work and deliver meaningful, measurable impact through sound decision-making and accountability. About the Role:Responsible for the strategic planning, direction and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives.

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Your Contributions (include, but are not limited to):
  • Develops and authorizes implementation of strategic plans for the commercialization team

  • Drives the implementation of new ideas and approaches to ensure successful commercialization of new product

  • Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications

  • Oversees development and implementation of tactical initiatives through subordinate managers and/or employees

  • Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas

  • Anticipates factors that could impact Neurocrine's strategies and its position in the field. Provides new or innovative solutions and methods to think beyond existing solutions

  • Provides guidance to senior management on all Brand issues and initiatives.

  • Serves as a subject matter expert for the product, market and treatment landscape

  • Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies

  • Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education

  • Drives creation of US HCP & consumer-facing print and digital materials for field use

  • Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction

  • Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.

  • Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives

  • Manages/controls the brand operating budget.

  • Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness

  • At all times, ensures compliance with all corporate polices, regulations and laws

  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

  • Other duties as assigned

Requirements:
  • BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist; Experience in commercialization / product launches and building product brand(s) is preferred OR

  • Master's degree or MBA preferred AND 15+ years of similar experience as noted above OR

  • Extensive previous leadership experiences also required

  • Expert level understanding of the brand development process

  • Strong leadership attributes to generate commitment and constructively resolve issues

  • Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals

  • Expertise in commercialization of new products, product launches and building premium/aspirational product brand(s)

  • Ability to lead others in both direct managerial and indirect team roles

  • Demonstrated ability in developing and executing plans, consistent messaging and brand guidelines

  • Expertise in developing and executing strategic marketing campaigns

  • Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results

  • Excellent communications skills, creative skills and great instincts to guide brand planning and strategy with flawless execution

  • Acts as a "trusted advisor" across the company and may be recognized as an external expert

  • Provides strategy, vision and direction regarding issues that may have company-wide impact

  • Requires in-depth knowledge of the functional area, business strategies, and the company’s goals

  • Possesses industry-leading knowledge, specifically in support of rare disease brands

  • Strong organizational and project development skills

  • Proven leadership/influencing skills; can influence the highest levels of the organization; shapes business outcomes

#LI-JH1

Neurocrine Biosciences is an EEO/Disability/Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

_

The annual base salary we reasonably expect to pay is $261,800.00-$357,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

Skills Required

  • BS/BA degree in life science, business, or marketing/advertising
  • 17+ years experience in the pharmaceutical / life sciences industry (marketing/brand strategy)
  • Master's degree or MBA
  • 15+ years similar experience (if Master's/MBA)
  • Extensive previous leadership experience managing brand teams
  • Expert-level understanding of the brand development and commercialization process
  • Experience with product launches and building premium/aspirational brands
  • Proven ability to develop and execute strategic marketing campaigns and operational plans
  • Strong cross-functional collaboration with medical affairs, market access, sales, legal, and regulatory
  • Excellent communication, creative judgment, and stakeholder influence up to senior leadership
  • Industry-leading knowledge supporting rare disease brands
  • Strong organizational and project management skills; budget ownership and agency management experience

Neurocrine Biosciences Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neurocrine Biosciences and has not been reviewed or approved by Neurocrine Biosciences.

  • Strong & Reliable Incentives Total rewards commonly include sizable annual bonuses and RSUs that are characterized as generous. Pay packages are portrayed as robust when combining base, bonus, and equity.
  • Healthcare Strength Medical, dental, and vision coverage begin on the first day with multiple plan options and telehealth access. Health insurance quality is highlighted alongside overall compensation.
  • Parental & Family Support Paid parental and caregiver leave are offered for extended periods in addition to dedicated sick time. Family-building resources and new‑parent support are positioned as part of the core Total Rewards.

Neurocrine Biosciences Insights

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The Company
HQ: San Diego, CA
1,150 Employees
Year Founded: 1992

What We Do

Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis* and uterine fibroids* , as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. Review our Community Guidelines: https://bit.ly/3L8M8hx *in collaboration with AbbVie

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