Role Overview
As a CRM executive, you’ll support the planning, execution, and optimization of CRM and SNS (social) initiatives for the SEA market. You’ll report to a CRM team lead and work closely with the marketing and tech support teams to drive traffic and boost conversion.
Key Responsibilities
- Manage CRM channels including app push, EDM, and other lifecycle communication touchpoints.
- Plan, execute, and optimize CRM and social activities tailored to SEA & EN market needs.
- Draft and localize clear, engaging copy for app push, EDM, and social content.
- Segment users by behavior, interest, and lifecycle stage to deliver targeted and personalized CRM messaging.
- Coordinate with the campaign team to push for relevant topics.
- Coordinate with the design team or use basic design tools (e.g., Canva, Adobe) to produce visuals for CRM and social posts.
- Manage and update KKday’s social media channels (Instagram, Facebook, TikTok, X, etc.) to build and maintain a strong brand presence.
- Develop and support monthly social media content calendars, including seasonal and campaign-based postings.
- Track and report performance metrics for both CRM and SNS (open rate, CTR, conversions, impressions, engagement, follows, unsubscribes) and share insights for improvements.
Requirements
- Based in Malaysia.
- Related background in Tourism or E-commerce (>1 year)
- Related background in CRM, Social & Content Marketing or a related field. (1 year)
- Good verbal and non-verbal skills in English (Mandarin is a plus).
- Data-driven, superior attention to detail
- Able to use design tools like canva, adobe is an advantage.
- Proactive, eager to learn, and able to work independently with guidance.
What You’ll Gain
- Company’s perks and benefits upon confirmation.
- Hands-on experience in CRM and social media marketing for one of the largest travel-experience platforms in Asia.
- Advantage on working with AI and top automation systems for work efficiency.
- Collaborate and learn from each other with different markets from various countries.
Benefits package:
- MacBook and extended monitor provided for work
- Free pantry for personnel
- Special tariff for personnel when purchasing KKday products
- Occasional Chill Chill Fridays bonding activities
- Company Insurance package (upon confirmation)
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What We Do
KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets. Our goal is to make travel more accessible, convenient, and safe for everyone. Since 2014, we’ve pioneered the digitalization of tours, activities, and attractions and brought them to everyone’s fingertips. Now, travelers can search for, discover, and book experiences, anytime, anywhere. KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities. Our website and mobile apps are multilingual, supporting both traditional and simplified Chinese, as well as English, Japanese, Korean, and many others. Our success is built on innovation, a unique product portfolio, and digital-first capability—all made possible by our exceptional people. We’re still growing, so we’re always looking for talents who are passionate about building businesses, developing themselves, and improving consumers’ experiences. We provide talents with the resources, scale, and autonomy to help run our operation. In KKday, our people have the opportunity to rotate across businesses, accelerate their career path, and make lasting impact on the travel industry in the region. Visit kkday.com to find out more! KKday Marketplace Marketplace is a platform where KKday gathers high-quality travel suppliers from around the world to jointly provide travel services. Consumers can quickly search for various travel products, consult with merchants in real-time, and easily complete their orders. After becoming a Marketplace Merchant, you can easily open a store on the largest travel e-commerce platform in the world and use the platform's resource system to assist in your digital transformation by providing reservation control, product management, cash flow services and more. Just like open a store in a mall, join us right now! marketplace.kkday.com
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