Executive Creative Director, Creative Intelligence & Experience

Posted Yesterday
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Hiring Remotely in Detroit, MI
In-Office or Remote
Expert/Leader
Information Technology • Marketing Tech • Analytics
The Role
Lead the Creative Intelligence team to blend creativity and AI, driving strategy for B2B brands through innovative marketing and experience delivery.
Summary Generated by Built In
OneMagnify is accelerating its evolution into the top tier AI‑native, platform-enabled, B2B digital agency. Our Creative Intelligence team blends creative excellence, advanced technology, and intelligent systems to help leading B2B brands build the industries that move the world.
As Executive Creative Director, you will lead OneMagnify’s Creative Intelligence & Experience teams, across design, performance creative, motion, creative operations, and applied AI. You will help define how creative intelligence shows up in-market for our clients - through brand expression, experience development, and measurable performance. In doing so, you’ll strengthen our creative craft, evolve the human+AI workflows that fuel our work, and help win and deliver transformative experience programs. If you’re energized by the purpose, complexity, and impact of B2B brands, this role offers an exciting opportunity to compose what comes next.What You’ll Do
  • Build cohesive brand and experience narratives that unify AI-enabled capabilities across digital, platform, content, and experiential touchpoints.
  • Strengthen our AI‑enabled creative model. Advance workflows that blend human creativity with AI‑supported systems, improving craft quality, delivery speed, and consistency, while ensuring enterprise-grade execution and operational excellence across complex, multi-stakeholder programs.
  • Champion outstanding creative work. Foster a culture grounded in clarity, originality, and continuous improvement. Set creative rituals and standards that elevate the work.
  • Lead AI integration and AgentOps. Build, deploy, and manage AI Agents across concepting, design, content, and production, ensuring safety, quality, and measurable impact.
  • Collaborate on winning new business. Partner closely with Growth, Strategic Account, Digital Experience, and Data Analytics & Artificial Intelligence teams to build enterprise opportunities, develop proposals, and win coordinated brand and experience engagements.
  • Guide executive‑level conversations, including board-level, C-suite, and client leadership presentations, aligning creative vision with business priorities.
  • Orchestrate internal teams, agency partners, and external vendors to deliver coordinated, high-impact programs and storytelling at scale.
  • Measure creative performance. Link creative and experience outputs to key outcomes, including engagement, pipeline contribution, conversion, and customer journey impact.
  • Develop a high‑performing team. Mentor team members, build career pathways, and support ongoing learning across both creative craft and AI proficiency.
  • Partner across fields. Work closely with Experience Orchestration, DAAI, Performance Media and DX to deliver cohesive programs—such as DCO, AI-driven personalization, and intelligent content ecosystems.
  • Uphold responsible AI standards. Implement governance for IP protection, safety, model evaluation, and data stewardship in creative workflows.
About You
  • You’re passionate about B2B. You value the scale, purpose, and impact of brands that drive mobility, infrastructure, manufacturing, and essential industries.
  • Experienced creative leader. 10+ years guiding multidisciplinary creative or experience teams within B2B digital marketing or experience development.
  • AI‑enabled operator. Hands‑on experience leading the integration of generative AI into creative and content workflows, balancing innovation, governance, and business impact.
  • New business hunter. Demonstrated success pitching, winning, and growing new client relationships while building positive relationships.
  • Collaborative partner. Skilled at working with cross‑functional teams to build and win coordinated experience programs.
  • Dedicated to quality and results. Committed to high‑quality creative work that drives measurable outcomes.
  • Culture builder and creative catalyst who energizes teams, fosters trust, supports career growth, and improves standards across subject areas.
  • Proficient in modern experience tools. Comfortable with analytics, personalization, experimentation, and content systems.
  • Comfortable operating within regulated, enterprise, and matrixed organizations, balancing creativity with compliance and governance.
What You’ll Need
  • 10–15+ years in creative or experience management positions
  • Demonstrated experience with generative AI in production since 2022
  • Proven success leading enterprise‑scale B2B programs
  • Experience operating within complex, matrixed client and agency ecosystems
  • Proven ability to lead coordinated brand, digital, and experience programs across paid, owned, and earned channels
  • Strong executive communication and storytelling skills, including presentation, persuasion, and narrative framing
  • Operational management skills (resourcing, forecasting, delivery quality, margin awareness)
  • BFA or equivalent experience
How Success Is Measured
  • Growth in strategic accounts and new opportunities
  • Quality, clarity, and distinctiveness of creative output
  • Adoption of creative and AI-enabled workflows
  • Efficiency gains and return on investment from AI-enabled delivery and agent utilization
  • Customer experience performance (engagement, pipeline, conversion, LTV)
  • Team health, capability development, and retention
  • Delivery quality and margin performance

Top Skills

AI
Digital Marketing Tools
Generative Ai
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The Company
Charlotte, NC
610 Employees
Year Founded: 1967

What We Do

We are technologists, strategists, and creative minds dedicated to moving brands forward with work that delivers results. Our messaging, communications and design are driven by human insights and fresh ideas because starting a conversation is one thing, but building a lasting relationship is another.

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