Executive - Commerce

Posted 14 Days Ago
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Mumbai, Maharashtra
In-Office
Junior
AdTech • Marketing Tech
The Role
The Executive, Commerce role involves managing biddable retail media channels, optimizing campaigns, performing analysis, and ensuring compliance across multiple retailer networks.
Summary Generated by Built In

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
Job Description goes here

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

The Executive, Commerce role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. In this role you’ll be involved in the end-to-end campaign process beginning with competitive research through to tactical optimization and performance reporting.


Job Responsibilities:

  • Manage search and programmatic media activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
  • Interact effectively with regional teams internally (Europe, North America, Asia) and be a strong communicator.
  • Optimize client accounts to meet their established KPIs.
  • Ensure on-going campaign compliance to GroupM established guidelines and best practices.
  • Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
  • Identify insights and optimizations utilizing historical data and competitive research.
  • Address technical issues with media campaign serving.
  • Understand key drivers of performance on various ecommerce platforms and marketplaces.
  • Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.

 

Minimum Requirements:

  • 1-2 years of experience in biddable performance media execution, with a strong preference for retail media execution.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Strong drive to understand the retail landscape and latest trends in commerce media.
  • Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Proficient in English.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Please read our Privacy Notice for more information on how we process the information you provide. 

Top Skills

Amazon
Citrusad
Criteo
Epsilo
Google
Meta
Microsoft Office Suite (Excel
Outlook)
Pacvue
PowerPoint
Skai
The Trade Desk
Walmart
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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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