Events Specialist, Global Events & Activations

Posted 5 Days Ago
Be an Early Applicant
San Mateo, CA, USA
In-Office
96K-144K Annually
Mid level
Gaming
The Role
Supports global and U.S. events and experiential activations from planning through onsite delivery and post-event reporting. Coordinates timelines, budgets, purchase orders, scopes of work, suppliers, agencies, risk documentation, technical setups, sponsorship assets, and stakeholder communications. Helps ensure compliance with legal, security, health and safety, and brand standards while tracking KPIs, capturing learnings, and improving future programs. National and international travel is required.
Summary Generated by Built In

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Events Specialist, Global Events & ActivationsSan Mateo, CA (Hybrid/Collab)Position Summary

The Events Specialist is an organized event professional responsible for supporting the Global Events & Activations team in coordinating high-quality live experiences that bring PlayStation’s games, hardware and brand to life.

Reporting to the Senior Manager, Global Events & Activations, this role will support the planning and delivery of assigned event and activation workstreams, from project setup and documentation through project coordination, onsite delivery and post-event reporting. The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnerships, Sponsorships, Influencer and Territory Marketing teams, as well as agencies and suppliers, to help deliver experiences that align with campaign goals and PlayStation standards.
This is a highly collaborative, hands-on role requiring strong organization, communication and problem-solving skills. Success will come from the ability to manage details, anticipate needs, raise risks early and take increasing ownership of smaller programs and assigned workstreams.

Key Responsibilities

Event & Production Coordination

  • Support assigned global and U.S. events and activations from briefing through delivery and evaluation, translating plans into clear timelines, trackers and actions.
  • Coordinate project documentation, including budgets, purchase orders, scopes of work, schedules, legal materials, risk assessments and post-event reports.
  • Support agencies, suppliers and internal teams through planning and production, helping manage deliverables, deadlines and operational details.
  • Contribute to onsite delivery and technical event operations, including equipment preparation, PlayStation hardware setup, gameplay demo environments and troubleshooting where needed (national and international travel will be required).

Global Collaboration & Governance

  • Coordinate materials, updates and logistics for Global Marketing and Territory Marketing teams, helping maintain consistent execution across markets.
  • Help ensure programs meet Creative, Legal, Corporate Security and Health & Safety requirements by maintaining accurate documentation and escalating risks or issues promptly.
  • Provide support across PlayStation’s marketing sponsorships, including campaign planning and execution, sponsorship asset tracking and other project workstreams.

Measurement & Continuous Improvement

  • Support KPI tracking and post-event reporting, capturing results, learnings and process improvements that strengthen future programs and the Global Events & Activations Strategy.
Skills and Qualifications
  • Approximately 3+ years of relevant experience in experiential marketing, events, production or project coordination within gaming, entertainment, media, technology or a related field.
  • Experience supporting live events or experiential campaigns through planning, production and onsite delivery.
  • Strong project-management and organizational skills, with close attention to detail and the ability to manage multiple priorities.
  • Clear communicator and collaborative teammate comfortable working with internal stakeholders, agencies and suppliers.
  • Working knowledge of event budgets, purchase orders, schedules, scopes of work, risk assessments and other production documentation
  • Interest in live gaming and technology experiences, including hardware setup, gameplay demos, AV production and onsite technical operations, with a proactive approach to learning and taking increasing ownership over time

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role
is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.


The estimated base pay range for this role is listed below.
$95,800$143,600 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.


Skills Required

  • Approximately 3+ years of relevant experience in experiential marketing, events, production, or project coordination
  • Experience supporting live events or experiential campaigns through planning, production, and onsite delivery
  • Strong project-management and organizational skills with close attention to detail and ability to manage multiple priorities
  • Clear communication and collaborative teamwork with internal stakeholders, agencies, and suppliers
  • Working knowledge of event budgets, purchase orders, schedules, scopes of work, risk assessments, and production documentation
  • Interest in live gaming and technology experiences, including hardware setup, gameplay demos, AV production, and onsite technical operations

PlayStation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayStation and has not been reviewed or approved by PlayStation.

  • Healthcare Strength The package includes medical, dental, vision, prescription coverage, mental wellbeing programs, disability, and life insurance. Feedback suggests coverage breadth is a consistent strength that helps anchor overall comp satisfaction.
  • Retirement Support U.S. offerings include a 401(k) with a company match along with student‑loan repayment and a college‑savings plan match. These financial supports are positioned as strong additions to total compensation.
  • Parental & Family Support Offerings include paid parental and family‑care leave, fertility and family‑forming support, backup care, and child developmental resources. Feedback suggests these programs are valued and contribute to a well‑rounded package.

PlayStation Insights

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The Company
HQ: San Mateo, CA
8,768 Employees
Year Founded: 1994

What We Do

PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media. This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.

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