ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI is seeking a creative, detail-oriented Events Operations & Engagement Manager to join our ASI Show team. This role is responsible for managing event communications, supporting seamless event operations, and developing engaging, ASI-branded experiences that enhance brand visibility and strengthen relationships across the industry.
The ideal candidate is a strong project manager and communicator who can balance event logistics with creative engagement strategies to deliver exceptional attendee experiences. Reporting to the Vice President, ASI Show Operations, this individual will collaborate with marketing, sales, product, and operations teams to ensure event initiatives align with business objectives, strengthen the ASI brand, and create meaningful professional connections.
The expected salary range is $70,000 - $77,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.
Responsibilities:
- Manage post-registration attendee communications for Hosted Buyer Events (HBEs), including print and digital materials, event portals, online directories, and email communications.
- Review attendee-facing platforms and materials to ensure information is accurate, complete, consistent, and delivered according to established standards and timelines.
- Develop and maintain event communication schedules, collaborating with marketing, sales, and other internal teams to coordinate updates across channels.
- Partner with the operations team to plan and execute seamless onsite event operations at Hosted Buyer Events and ASI Shows.
- Represent ASI at industry events, providing proactive attendee support and fostering positive experiences and professional relationships.
- Develop creative concepts, themes, and ASI-branded experiences that align with the company's brand identity and business objectives.
- Plan and execute networking opportunities and interactive activities, including icebreakers, discussion groups, and collaborative experiences.
- Coordinate with vendors and service providers to ensure timely procurement of event materials, services, and other operational needs.
- Leverage digital platforms to engage participants before, during, and after events, enhancing communication and attendee engagement.
- Analyze post-event surveys, attendee feedback, and performance data to evaluate success and identify opportunities to improve future events, brand awareness, and engagement.
- Monitor industry trends and competitor activities to identify opportunities for event innovation, strengthen ASI's market presence, and enhance the overall attendee experience.
Qualifications:
- 3-5 years of experience managing corporate events, trade shows, conferences, or similar programs.
- Strong project management and organizational skills, with the ability to manage multiple events and deadlines.
- Excellent written and verbal communication skills and the ability to build relationships with attendees, vendors, and internal teams.
- Familiarity with event management platforms such as Eventbrite or Cvent and CRM systems such as Salesforce or HubSpot.
- Experience analyzing event feedback and performance data to inform future planning and improvements.
- Creative, detail-oriented, and collaborative, with a focus on delivering engaging attendee experiences.
- Ability and willingness to travel to and provide onsite support at ASI Shows, Hosted Buyer Events, and other industry events as needed.
- Bachelor’s degree in marketing, communications, event management, or a related field preferred.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Skills Required
- 3-5 years of experience managing corporate events, trade shows, conferences, or similar programs
- Strong project management and organizational skills, with the ability to manage multiple events and deadlines
- Excellent written and verbal communication skills
- Ability to build relationships with attendees, vendors, and internal teams
- Familiarity with event management platforms such as Eventbrite or Cvent
- Familiarity with CRM systems such as Salesforce or HubSpot
- Experience analyzing event feedback and performance data
- Creative, detail-oriented, and collaborative approach focused on engaging attendee experiences
- Ability and willingness to travel to and provide onsite support at events as needed
- Bachelor's degree in marketing, communications, event management, or a related field
What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
