Marketing Manager (Events)

Posted 4 Days Ago
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Hiring Remotely in Vietnam
Remote
Senior level
Marketing Tech • Software
The Role
Manages regional B2B event marketing strategy and execution across APAC. Responsibilities include defining objectives and KPIs, managing budgets, coordinating agencies and vendors, overseeing logistics, speakers, venues, technical production, promotion, and on-site delivery. The role also manages event timelines and risks as the PMO and analyzes post-event performance to recommend improvements.
Summary Generated by Built In

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We’re looking for an Events Marketing Manager to drive regional B2B event strategy and execution for our tech client, creating impactful experiences that amplify brand presence and accelerate business growth.

Role: 

  • Collaborate with internal teams and external stakeholders to define event objectives, scope, deliverables, and KPIs, ensuring performance is tracked effectively.
  • Develop, manage, and monitor event budgets to ensure cost efficiency and adherence to approved resources.
  • Serve as the primary liaison for event agencies, vendors, and partners; provide clear briefs and oversee quality execution.
  • Coordinate cross-functionally with Marketing, Sales, Research, Sponsorship, and other stakeholders to ensure alignment across all event elements, including content, audience acquisition, event logistics, speaker management, venue sourcing, vendor coordination, AV and technical production, marketing and promotion, and on-site execution.
  • Act as the Project Management Office (PMO) for events, managing timelines, deliverables, communications, and mitigating risks for successful execution.
  • Compile post-event reports analysing performance against KPIs and deliver actionable recommendations for improvement.

You:

  • BA/BS degree or equivalent experience.
  • 8+ years of event marketing or management experience, preferably within B2B environments.
  • Proven track record managing and executing successful events from inception to completion, on time and within budget.
  • Outstanding organisational skills with a keen eye for detail, managing multiple events simultaneously.
  • Strong relationship-builder, adept at collaborating with agencies, cross-functional teams, and vendors.
  • Experience managing regional or international events is a plus, with willingness to travel across APAC as required.
  • Outcome-driven with a focus on delivering high-quality results aligned with business objectives.
  • Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Contract Type: 6 months Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Skills Required

  • BA/BS degree or equivalent experience
  • 8+ years of event marketing or event management experience, preferably in B2B environments
  • Proven experience managing and executing events from inception to completion, on time and within budget
  • Strong organizational skills and ability to manage multiple events simultaneously
  • Ability to collaborate with agencies, cross-functional teams, vendors, and external stakeholders
  • Exceptional verbal and written English communication and presentation skills
  • Experience managing regional or international events
  • Willingness to travel across APAC as required
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The Company
HQ: Singapore
145 Employees
Year Founded: 2015

What We Do

Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.

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