Events Manager

About the Role 

We are seeking a strategic, results-driven Events Contractor to build and scale a high-impact events program. This role goes far beyond logistics. You will be responsible for designing, activating, measuring, and continuously improving events that drive measurable pipeline, revenue, and engagement. 

You will lead the full lifecycle for our key events, from strategy and planning to execution and post-event performance analysis. Successful events at our company are not just well-run and highly attended. They are measured by demand generation, conversion rates, pipeline contribution, and revenue impact.  

Our marketing team is intentionally lean, which means every role has outsized impact and real ownership. If you thrive in fast-moving environments and are energized by building programs that produce tangible results, this role is for you. 

Why This Role Matters 

Events are a critical driver of our growth. This role will directly impact pipeline generation, customer expansion, and brand visibility. You won’t just run events; you will build a measurable, scalable event engine that contributes meaningfully to revenue. 

What You’ll Do 

Event Strategy & Planning 

• Develop and execute an integrated event strategy aligned to marketing and revenue goals. 
• Own the annual events calendar across industry conferences, meet-ups, roadshows, customer events, and webinars. 
• Identify the right mix of third-party and owned events to maximize brand presence and pipeline impact. 
• Manage budgets and forecast ROI across all programs. 

Execution & Logistics 

• Lead end-to-end planning and execution for events, including coordinating speakers and booth workers, and activities surrounding events (dinners, happy hours, etc.). 
• On-site event support, including set-up, check-in, flow, branding, and breakdown. 
• Manage vendors, venues, contracts, and production timelines. 
• Partner cross-functionally with sales, product marketing, customer marketing, and executive teams. 
• Ensure flawless onsite and virtual execution with exceptional attendee experience. 

Activation & Revenue Impact 

• Design pre-, during-, and post-event activation strategies that drive attendance, engagement, meetings, and follow-up. 
• Collaborate closely with: 
• Sales to maximize meeting bookings and pipeline creation. 
• BDRs to develop nurture and follow-up workflows to convert engagement into opportunities. 
• Demand Gen to ensure events are integrated into broader campaign and account-based strategies. 

Measurement & Continuous Improvement 

• Define, track, and report on event KPIs. 
• Deliver post-event performance reports with insights and recommendations. 
• Continuously test, optimize, and improve event performance and ROI. 
• Build scalable processes and playbooks for repeatable success. 

What We’re Looking For 

• 5+ years of experience in B2B event marketing or event management. 
• Proven track record of driving measurable pipeline and revenue through events. 
• Experience managing both in-person and virtual events. 
• Strong project management skills with exceptional attention to detail. 
• Ability to manage multiple events simultaneously in a fast-paced environment. 
• Analytical mindset with experience reporting on marketing KPIs. 
• Strong cross-functional collaboration skills. 
• Experience managing budgets and negotiating vendor contracts. 
• Self-motivated with the ability to adapt to changing priorities. 
• Excellent communication skills and executive presence. 
• Ability to travel to geographically dispersed events. 

Bonus Points 

• Experience in SaaS or technology companies. 
• Familiarity with marketing automation and CRM platforms. 
• Experience with the use of AI agents to accelerate workflows. 
• Experience with account-based marketing programs. 
• Experience managing multi-city event series.