The Role
Plans and executes events, exhibitions, test drives, product launches, sponsorships, and experiential marketing activations. Manages event logistics, vendors, venues, timelines, budgets, partnerships, and on-site delivery. Coordinates with sales, marketing, and dealership teams, develops engagement concepts, and evaluates event performance through attendance, lead generation, feedback, and ROI reporting.
Summary Generated by Built In
Job Summary:
The Events & Experiential Specialist plans and executes
events, activations, and experiential marketing initiatives, including test
drives, exhibitions, product launches, and sponsorships, that enhance CIG
Motors' brand visibility and deepen customer engagement.
Key Responsibilities:
Event
Planning & Execution
- Plan,
coordinate, and execute company events, exhibitions, test-drive sessions,
product launches, and brand activations.
- Manage
event logistics, timelines, and on-the-ground execution to ensure smooth
delivery.
Vendor,
Venue & Budget Management
- Source
and manage vendors, venues, and suppliers for events and activations.
- Manage
event budgets and ensure cost-effective delivery without compromising
quality.
Experiential
Marketing & Partnerships
- Design
experiential marketing concepts that drive brand engagement and lead
generation.
- Identify
and support sponsorship opportunities and partner activations that align
with brand objectives.
Coordination
& Reporting
- Work
closely with sales, marketing, and dealership teams to align events with
business objectives.
- Evaluate
event outcomes, gather feedback, and report on turnout, leads generated,
and ROI.
Requirements
Qualifications and Experience:
- Bachelor's
degree in Marketing, Events Management, Communications, or a related
field.
- Minimum
of 4-6 years' experience in events management or experiential marketing.
- Experience
in the automotive or a related consumer industry is an advantage.
- Strong
project and vendor management skills.
- Creativity
in designing experiential and activation concepts.
- Sound
budget management ability.
- Excellent
organizational and multitasking skills.
- Strong
communication and stakeholder coordination skills.
Benefits
- Competitive
Salary
- 13th Month
Allowance
- Leave
Allowance
- Monthly Performance
Bonus
- Retirement Savings
- Paid Time Off
- Opportunity to work
in a fast-paced and dynamic environment
Skills Required
- Bachelor's degree in Marketing, Events Management, Communications, or a related field
- 4-6 years of experience in events management or experiential marketing
- Experience in the automotive or a related consumer industry
- Strong project and vendor management skills
- Creativity in designing experiential and activation concepts
- Budget management ability
- Excellent organizational and multitasking skills
- Strong communication and stakeholder coordination skills
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
CIG Motors is an original equipment manufacturer (OEM) and the exclusive representative and distributor for leading Chinese automotive brands in Nigeria, offering a wide range of automobiles.
