Senior Manager, Partnerships & Associations Marketing

About the Job: 

We’re looking for a Senior Manager, Partnerships and Associations Marketing to build and leverage relationships with key industry associations that grow our brand presence and generate qualified demand for our sales team. This is a partnerships-first, events-second role. You’ll use associations and their events as strategic channels to reach our ideal customer profile (ICP) — behavioral health, I/DD, and human services organizations — and help us “punch above our weight” in the market. You’ll own the intersection of partnerships, events, and ABM, ensuring every sponsorship, speaking slot, and co-marketing initiative drives engagement and pipeline impact.

Who you are: 

• 5–8 years of experience in B2B marketing, partnerships, or demand generation (ideally in healthtech, SaaS, or mission-driven industries).
• Demonstrated success turning partnerships or association relationships into measurable revenue impact.
• Strong understanding of ABM strategy and how events/partnerships fit within multi-channel plays.
• Proven ability to collaborate cross-functionally with sales, marketing, and customer experience — and to hold peers accountable for shared outcomes.
• Excellent negotiation, vendor management, and relationship-building skills.
• Data fluency in HubSpot or Salesforce; able to structure reports that connect marketing activity to business results.
• Highly organized and operationally strong — you thrive on building systems and repeatable processes

What you’ll be responsible for: 

• Build the association partnership program: Establish partnerships with 10 priority associations and secure 5+ sponsorships, speaking engagements, or thought leadership placements that elevate our visibility with Tier 1 accounts.
• Drive revenue impact: Attribute 25% of new pipeline to association-driven channels by integrating partnership activity into ABM campaigns and sales workflows.
• Integrate events into ABM plays: Identify key accounts attending each event and coordinate pre-event outreach, on-site engagement, and post-event follow-up.
• Standardize execution: Develop and manage an events playbook to scale 20–30 repeatable events annually, ensuring consistent delivery and ROI.
• Optimize spend and performance: Manage a $100K budget to achieve 4x return on ad spend (ROAS), develop sponsorship ROI frameworks, and reduce per-event costs year over year.
• Report what matters: Build dashboards in HubSpot/Salesforce to measure the impact of partnerships and events on pipeline, win rate, and customer retention.

What we offer: 

• Unlimited PTO policy 

• Competitive medical, dental, and vision healthcare coverage  

• 401k matching 

• Paid holidays 

• Volunteer time off 

• Paid parental leave 

• Remote work stipend  

• Compensation: $85,000 - $110,000 Base Salary

• Location: Remote 

Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. More information about the salary range specific to your working location and other factors will be shared during the hiring process. 

Radicle Health is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Radicle Health does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy.