The Role
The Event Sales and Marketing Manager is responsible for generating leads, managing event inquiries, creating promotional content, and executing social media strategies to boost engagement and drive event bookings.
Summary Generated by Built In
WinnCompanies is seeking a motivated Event Sales and Marketing Manager to join our team at Sibley Square, a residential community located in Rochester, NY.
In this role, you will be responsible for driving event sales and managing social media while generating leads, securing private and corporate event bookings and serving as the primary contact for event inquiries. The ideal candidate will also develop and execute social media strategies to grow brand presence, promote events and engage the community.
The pay range for this position is $18.00 to $22.00 per hour (plus commission) dependent on experience.
Responsibilities
- Actively generate leads through cold calling, networking and outreach to local businesses and organizations.
- Serve as the main contact for all event inquiries and bookings.
- Qualify and convert leads into confirmed events.
- Create and manage an organized events calendar (for website and for the internal team).
- Develop and maintain promotional materials.
- Lead content creation and management across Instagram, Facebook, LinkedIn and other platforms.
- Build and execute a monthly content calendar promoting events, vendors and in-house activities.
- Drive customer engagement and growth through tagging, community interaction and targeted campaigns.
- Respond to all DMs and comments in a timely professional manner.
- Create promotional graphics and work with vendors/operators to highlight offerings.
- Send out monthly email blasts and newsletters to promote upcoming events and special programming.
- Collaborate with marketing vendors as needed (website designer, SEO coordinator, etc.)
- Support paid advertising efforts as needed.
- Develop and promote in-house events (trivia nights, brunch specials, game-day promos, etc.)
- Represent The Mercantile at local festivals, tabling events and networking functions.
- Be a visible and approachable brand ambassador for our venue and vendors.
Requirements
- High school diploma or GED equivalent.
- 1-3 years of relevant work experience.
- Advanced skills with computer systems and web-based applications such as Microsoft Office Suite.
- Ability to produce complex documents, perform analysis and maintain databases.
- Ability to summarize and communicate complex information in written formats to internal and external customers.
- Provide a high level of customer service to internal and external customers in a professional, service-oriented, respectful manner.
- Good communication and interpersonal skills.
- Ability to work with a diverse group of people and personalities.
Preferred Qualifications
- Bachelor's degree in marketing or related-field.
- A strong communicator and natural salesperson with experience in event planning or venue sales.
- A creative social media pro who understands trends, content strategy, and community building.
- Highly organized with great attention to detail and follow-through.
- Excited about hospitality, events, and working in a collaborative, fast-paced environment.
- Comfortable working evenings and weekends based on event schedules.
Our Benefits:
Regular full-time US employees are eligible to participate in the following benefits:
- Generous time off policies (including 11 paid holidays (12 for MA employees); Generous Accrued Time Off increasing with years of service; Generous paid sick time; Annual day of service; Floating Holiday)
- 401(k) plan options with a company match
- Various Comprehensive Medical, Dental, & Vision plan options
- Flexible Spending Account, Dependent Care Flexible Spending Account, Health Savings Account options with HSA annual employer contribution
- Long Term Disability and voluntary Short Term Disability; Basic Term Life Insurance and AD&D; optional supplemental life insurance
- Health Expense Reimbursement program (including gym memberships, equipment, and subscriptions)
- Tuition Reimbursement program and continuous training and development opportunities
- Wellbeing program (group challenges, seminars, opportunities to earn points to reduce medical premiums), Employee Assistance Program, & Commuter and Parking Reimbursement options
- Employee Corporate Discount Programs (Verizon Wireless, Home Depot Pro, Staples, and more!)
- Flexible and/or Hybrid schedules are available for certain roles
- Employee Relief Program supporting employees with unexpected hardships that place undue financial stress on them and their families
- To learn more, visit winnbenefits.com
Why WinnCompanies?
A job you can be proud of: WinnCompanies is a nationally recognized leader in apartment community management and development. Our team members are committed to helping people in the communities we serve and making a positive difference in their lives.
A job that challenges you: Our employees are responsible for our growth and success, and we challenge our team members to always be their best in our fast-paced, dynamic and rewarding workplace.
A job you can learn from: We offer multi-faceted leadership and learning opportunities to support our team members’ career growth and professional development.
A team that cares: We value teamwork, innovation, diversity and mutual respect. Through our recognition and rewards programs, we’re committed to celebrating and uplifting our team members.
About Us:
WinnCompanies is a mission-driven, national business focused on building and operating top quality affordable housing communities for individuals and families of all incomes, including members of the U.S. Armed Forces and their families. Our people are the source of our success – 4,300+ team members working together to create the best possible living communities in 27 states, Washington, D.C., and Puerto Rico.
Whether your skills are in operations, maintenance, leasing, compliance, marketing, IT, HR, accounting or finance, there’s a role for you at WinnCompanies. Your passion for excellence can help us make a positive impact in the lives of real people every day.
If you are a California Resident, please see our Notice of Collection here.
Salary will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.
Current Winn employees should apply through this internal link.
Top Skills
Microsoft Office Suite
Social Media
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The Company
What We Do
At WinnCompanies, we turn housing into homes. As a leader in property development and management, we’re creating a challenging, fast-paced workplace where teamwork, innovation and mutual respect are both valued and rewarded. We believe the relationships we build with each other are just as important as the work we do.
Explore your passion within one of our three business units – WinnDevelopment, WinnResidential and WinnMilitary. Operations, sales, compliance, maintenance, marketing, IT, HR, accounting and finance. No matter your expertise, your work will impact people who are more than just residents to us. They’re individuals, families and heroes.
Founded in 1971, we are committed to enhancing the lives of our communities. We fund college scholarships for residents; host community service and volunteer activities and more.
Come join our 3,800 team members in making a difference in your local community. With more than 600 sites in 23 states and D.C., there’s a place here for you to grow your career.
