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At Brooks Running, we believe in the transformative power of the run. Let's Run There.
The Role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First - We act in the best interest of the runner
· Word is Bond - We do what we say we’ll do
· Champion Heart - We give our all in everything we do
·There is no “I” in Run - We stay generous with our humanity
·Keep Moving - We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
The Event Marketing Specialist supports and executes Brooks' Event Marketing and Sports Marketing efforts across the Central Territory (DACH = Germany, Austria, Switzerland). As an Event Marketing Specialist, you will execute PR launch events with media and reviewers, Influencer Get-togethers, Trail and Sports Marketing events, (Half) Marathon sponsorships, Trade shows, disruptive installations, and guerilla activities. You will also act as the first point of contact for our athletes and manage their day-to-day needs, overseeing their race calendar and strategically including them in certain brand activations. You are often the first contact on site for internal teams and external stakeholders.
Your Responsibilities:
- Work cross-functionally with internal Brooks teams including Retail, Social/ Digital, PR & Influencer, Sales/Tech, Creative etc. to coordinate and execute fully integrated events
- Track clear KPI`s based on the type of event. This can include product trial, purchase, customer data acquisition, content & UGC creation, social coverage and reach, EMV by Influencers, podiums by Athletes, coverage and overall satisfaction and brand momentum.
- Collaborate with Event Marketing Manager to forecast and track budget related to events and sports marketing activities.
- Support project plans identifying tasks, deliverables, milestones, resources, and budget to ensure successful brand activations.
- Plan and execute up to 25 events per year, communicating closely with key partners internally and stakeholders externally on design/setup/teardown, program, activations and event coverage
- Manage production and brief process for creative assets for certain events and activations, always aligned to the brand platform
- Act as a point of contact for the local Event agency, including execution of briefs, activation reports and status meetings. Partner with the event agency and your manager on new ideas to proactively seek out opportunities to reach new runners
- Act as the primary point of contact for Brooks athletes and support various requests such as travel invoices and product orders.
Qualifications:
- Bachelor’s degree in business, Marketing, Communications or related field or equivalent combination of education and experience.
- 1+ years of experience in marketing, events, expos – agency or company
- Excellent verbal and written communication skills in German, strong English communication skills. Any other language is a plus.
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
- Proficient in Microsoft Word, PowerPoint, Excel, and Outlook.
- Flexibility to handle unexpected projects and a demonstrated willingness to help others while maintaining attention to detail.
- Ability to multi-task and work effectively in a fast-paced team environment.
- Validated initiative and organizational skills with an eye for detail.
- Creativity and innovation regarding new marketing initiatives for events.
- Ability to work under pressure and manage multiple projects at a time.
- Understanding of budget management.
- Embraces and lives the Brooks values!
- Travel up to 50% a year
What we offer:
- Hybrid working model, 3 days in the office (Münster, NRW)
- Modern office with rooftop terrace and full working from home equipment
- 25 days of annual leave, increasing with time
- Dynamic and supportive working environment
- Free fruit and coffee/tea
- Lunch fun runs, HIIT workouts or sound meditation
- Free Bib Numbers for the coolest races
- Quarterly Team gatherings, bi-annual company Events
- Learning & Development fund
- Full access to 360Learning
- 60% Employee discount
Brooks Sports, Inc. is an equal opportunity employer and our policy is to maintain employment practices that conform to the intent and letter of the laws regarding equal employment opportunity. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, sex, color, religion, national origin, age, disability, veteran or military status, marital status, sexual preference, genetic information or any other basis prohibited by federal, state, or local laws or regulations. This commitment applies to all phases of the recruitment process including hiring, selection, promotions, transfers, demotions, compensation, benefits, or training. Brooks will endeavor to make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue business hardship or a direct threat to the health or safety of any individual.
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The Company
What We Do
Brooks’ purpose is to inspire everyone to run their path by creating the best performance gear and experiences in the world while taking responsibility for our impact on people and the planet. Since 1914, we’ve been propelled by a never-ending curiosity with how humans move. Because, to us, movement is the key to feeling more alive. We’re all moving towards something. Whether it’s a headspace, a feeling, or a finish line.
Why Work With Us
Everyone at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values bond us together to drive our success. This means we solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day.
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