Event Marketing Manager

Events Marketing Manager

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together.  Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

Innovapptive is seeking a creative and results-driven Events Marketing Manager to lead our event strategy and execution. In this role, you will be responsible for planning, organizing, and managing a variety of events, including industry tradeshows, conferences, webinars, and potentially smaller field marketing events, primarily within the US market. You will work closely with the broader marketing team, sales, and product teams to ensure our event presence is strategic, well-executed, and delivers measurable results against our lead generation and brand building goals.

How You Will Make an Impact:

• Event Strategy & Planning: Develop and refine Innovapptive's event strategy, identifying key industry events, conferences, and opportunities (both virtual and in-person) that align with our target audience and business objectives in the US market.
• Event Management & Execution: Own the end-to-end planning and execution of assigned events. This includes managing logistics, vendor relationships, booth design/setup, speaker coordination, promotional activities, and on-site/virtual event management.
• Budget Management: Develop and manage event budgets, track expenses, and ensure events are executed within allocated resources.
• Promotional Campaigns: Collaborate with the marketing team (including Content Marketing and Digital Marketing) to develop and execute pre- and post-event communication plans to drive attendance, engagement, and follow-up.
• Lead Generation & Follow-up: Implement strategies to capture leads effectively at events and ensure timely and proper handoff to the sales team. Work with sales to ensure appropriate follow-up processes are in place.
• Content & Messaging: Coordinate with Product Marketing and Content Marketing to ensure relevant messaging, collateral, and presentations are prepared for each event.
• Vendor & Partner Coordination: Manage relationships with event organizers, vendors (e.g., booth builders, AV providers), and potential event partners.
• Performance Measurement & Reporting: Define key performance indicators (KPIs) for each event, track results (e.g., leads generated, meetings held, ROI), and provide post-event analysis and reporting to stakeholders. Use insights to optimize future event participation.
• Cross-Functional Collaboration: Work closely with Sales to understand their needs and ensure events support their pipeline goals. Collaborate with Product and Customer Success teams as needed for event participation.

What You Bring to the Team:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degree is a plus.
• 5-7 years in a marketing operations role, preferably with experience in a B2B or tech company in India,  working with global teams.
• Proficiency with CRM (Salesforce) and marketing automation tools (Hubspot), as well as data analytics (Google Analytics, Tableau).
• Strong quantitative skills with experience interpreting complex data and providing insights.
• Ability to manage multiple projects and work in a fast-paced environment, with strong organizational skills and attention to detail.
• Excellent written and verbal communication skills in English, with the ability to present insights to global stakeholders.
• Demonstrated commitment to accuracy and thoroughness in data management.

Preferred Qualifications:

• Experience specifically marketing within the B2B/Tech/SaaS sector.
• Experience with event management software or platforms.
• Familiarity with CRM systems (e.g., Salesforce) for lead tracking and reporting.
• Experience supporting events primarily focused on the US market.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music.

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.