Event Marketing Specialist

Location Qualifications: Chicago (hybrid, 2days in-office), Austin, Boston, New York City (hybrid, 1day/month in-person gathering)

Position Overview:
As the Events Marketing Specialist, you are at the forefront, getting our message directly to our most important internal and external stakeholders. The ideal candidate will have 1–2 years of hands-on experience in planning and executing B2B field events and webinars. This role requires a detail-oriented individual with a proven ability to drive successful outcomes. You will be responsible for initial planning through to post-event evaluation.

Key Responsibilities: 

• Event Planning & Execution: Develop and manage comprehensive project briefs and timelines, ensuring all tasks are clearly defined and deadlines are met. Coordinate with internal teams, external agencies, and vendors to ensure seamless execution. Provide updates and progress to key stakeholders regularly. 
• Stakeholder Management: Work closely with internal teams, including sales, marketing, and product to capture, convert, and nurture high-quality pipeline. Build and maintain relationships with external partners, sponsors, and vendors.
• Budget Management: Develop and manage event budgets, ensuring cost-effective solutions without compromising quality. Track expenses and provide regular budget reports.
• Event Execution: Oversee event logistics on-site, ensuring smooth operations and a positive experience for attendees. Troubleshoot any issues that arise during the event.
• Post-Event Analysis: Conduct post-event evaluations to measure success, gather feedback, and identify areas for improvement. 
• Trend Monitoring: Stay updated on industry trends and best practices to continually enhance owned and sponsored event strategies and execution.

Minimum Requirements: 

• Experience: 1–2 years of experience in B2B marketing, event planning, or similar role.
• Skills: Strong project management and organizational skills with the ability to handle multiple events simultaneously. 
• Data driven and analytical mindset: We are building repeatable and programmatic growth
• Communication: Exceptional written and verbal communication skills. Ability to effectively interact with diverse stakeholders and represent the company professionally.
• Creativity: Demonstrated ability to create engaging and innovative event concepts.
• Experience with Salesforce, Asana, Zoom webinars, and Agile methodologies is a plus
• Education: Bachelor degree in a relevant subject is a plus
• Ability to travel (~20%).

Bonus Points

• Experience with Salesforce, Asana, 6sense, Marketo, Outreach is a plus

Company Highlights: 

Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.

With dual-headquarters in Ghent and Chicago, regional offices in London, Munich and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 550 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you. 

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

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