Event Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Eden Prairie, MN, USA
In-Office
73K-130K Annually
Senior level
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
The Role
Own end-to-end planning and execution of mid-to-high-complexity third-party tradeshows. Lead event planning, logistics, budgets, vendor and exhibit house management, onsite delivery and troubleshooting, lead capture and post-event ROI reporting, stakeholder coordination, and risk identification/escalation.
Summary Generated by Built In
Requisition Number: 2363973
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale.Join us to start Caring. Connecting. Growing together.
The Tradeshow Manager is accountable for end-to-end planning and execution of assigned mid-to-high-complexity third-party tradeshows. This role partners closely with business stakeholders, vendors, and the Tradeshow Operations Lead to deliver consistent, high-quality experiences that meet brand, budget, and execution standards.
You will enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
  • Own full lifecycle management of assigned tradeshows, from intake through post-event reporting
  • Lead event planning, logistics, booth execution, and onsite delivery
  • Manage event budgets, vendor contracts, timelines, and deliverables
  • Coordinate with exhibit house, production partners, and internal teams
  • Apply ECoE standards for brand governance, asset reuse, and risk management
  • Support Tier 1 events under direction of the GL28 lead, as needed
  • Partner with internal stakeholders to understand objectives and ensure alignment
  • Identify execution risks early and escalate appropriately

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear directions on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
  • 5+ years of experience supporting or leading third-party industry conferences and large-scale tradeshows, including Tier 1 events
  • 5+ years of demonstrated project management experience, including timeline development, risk mitigation, and cross-functional coordination (Workfront experience preferred)
  • 5+ years of experience with event budget tracking and financial management for events, including reconciliation and cost control
  • 5+ years of experience managing vendor and exhibit house relationships, including production, logistics, and onsite execution
  • 5+ years of experience and ability to support or deliver onsite execution, including troubleshooting and stakeholder management in a live environment
  • 5+ years of familiarity with lead capture processes, post-event reporting, and performance measurement to support ROI tracking
  • Proficiency with event technology platforms including Cvent, Jifflenow, Captello, Salesforce, and Marketo, with an understanding of lead capture and reporting integration
  • Access to reliable transportation and valid US driver's license

Preferred Qualifications:
  • Healthcare industry experience, with familiarity across payer, provider, or health services environments
  • Experience working in high-visibility, matrixed environments with multiple stakeholders and competing priorities
  • Strong understanding of event governance, brand standards, and operational best practices

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 to $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
#RPO #GREEN

Skills Required

  • 5+ years supporting or leading third-party industry conferences and large-scale tradeshows, including Tier 1 events
  • 5+ years project management experience including timeline development, risk mitigation, and cross-functional coordination
  • Workfront experience
  • 5+ years experience with event budget tracking and financial management, including reconciliation and cost control
  • 5+ years managing vendor and exhibit house relationships, including production, logistics, and onsite execution
  • 5+ years experience and ability to support or deliver onsite execution, including troubleshooting and stakeholder management in a live environment
  • 5+ years familiarity with lead capture processes, post-event reporting, and performance measurement to support ROI tracking
  • Proficiency with event technology platforms including Cvent, Jifflenow, Captello, Salesforce, and Marketo, with understanding of lead capture and reporting integration
  • Access to reliable transportation and valid US driver's license
  • Healthcare industry experience (payer, provider, or health services)
  • Experience working in high-visibility, matrixed environments with multiple stakeholders and competing priorities
  • Strong understanding of event governance, brand standards, and operational best practices

What the Team is Saying

Optum Compensation & Benefits Highlights

  • Healthcare Strength Official materials highlight copay and HSA medical plan choices with in‑network preventive care at 100%, prescription coverage, and low/no‑cost virtual visits, plus company HSA contributions. Dental preventive services are 100% in network, and mental health resources include an EAP and premium Calm access.
  • Parental & Family Support Programs include six weeks paid parental leave, up to two weeks paid caregiver leave, and Bright Horizons back‑up care with enhanced family supports. Adoption assistance up to $10,000 for full‑time employees reinforces family‑oriented benefits.
  • Equity Value & Accessibility Financial benefits include an Employee Stock Purchase Plan at a 10% discount, expanding access to equity ownership.

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The Company
HQ: Eden Prairie, MN
160,000 Employees
Year Founded: 2011

What We Do

Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.

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Optum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.

Typical time on-site: Not Specified
HQEden Prairie, MN
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