Measurement Lead (EU xLOB)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About OpenDoor: A Leading WPP Media Brand

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

Role Summary and Impact

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement xLOB EU Lead. This is a Full Time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. This role has a dual reporting line into both Global PV & RMI/XCM Measurement Leads and is accountable to all EU LOB Client Leaders.

RESPONSIBILITIES

• Be responsible for translating client briefs to identify the most appropriate measurement methodologies including predictive modelling such as MMM, survey measurement, digital/ offline testing, audience analytics, digital attribution, and measurement & derivation of various exposure metrics such as multi-media reach, viewability, attention & other metrics.
• Lead the development of brand and campaign metrics & KPI frameworks to ensure there are clear expectations of what ‘success’ looks like.
• Completing regular measurement audits of Amazon’s current capabilities and prioritising recommendations for future improvements to measurement set up based on effort vs return.
• Identification of appropriate third-party methodologies and data sets to build the measurement data stack that can help build our understanding of client campaign effectiveness.
• Develop and drive strategic thought for clients drawing from bespoke insights, cultural trends and sound data points in partnership with the strategy teams.
• Use your expert knowledge of research methodologies and consumer trends to guide measurement best practice and lead dialogues with clients and the agency.
• Ensuring that measurement and effectiveness is a consideration at all stages of the planning process from strategy development through to activation.
• Ownership of client learning agendas.
• Distill the complexity of multiple research studies into clear media performance themes.
• Clearly articulate the narrative from research/effectiveness studies – what is working, what isn’t working and what should be done in the future to improve campaign performance.
• Work with the strategy, data strategy, planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.
• Lead on target setting and forecasting for future campaign performance based on an understanding of historic performance trends/analysis.
• Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximise client performance.
• Co-ordination of teams across multiple locales to ensure consistency in approach, application and knowledge sharing.
• Be the SPOC for developing proposals, developing proof of concept and own responsibility of delivery of sanctioned projects in partnership with Choreograph or other WPP business units for driving an incremental scope and revenue.
• Partner with the global central service lead and the measurement teams across regions to build uniformity of the measurement approach.
• Drive the periodic client QBRs for the region and work with the global leads for the global QBRs and other client reporting regarding the progress of the measurement vertical.
• Contribute to knowledge sharing, scripting playbooks/ best practice guides, thought leadership POVs and drive industry recognition and stature in the domain of measurement and analytics.
• Manage EU Measurement Teams, responsible for team performance and people development

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Excellent knowledge of advanced measurement methodologies including marketing mix modelling, audience analytics, qualitative & quantitative research, measurement frameworks, learning agendas, testing methodologies, digital attribution and knowledge of various operating campaign metrics.
• Preferred, not essential - Strong working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, BrandWatch, Meltwater, YouGov Profiles + YouGov BrandIndex.
• Strong commercial accumen with the skills to drive efficiencies and revenue.
• Budget and resource management.

• BONUS POINTS
• Write thought leadership pieces promoting excellence in insight and audience understanding.
• Be an active member of relevant industry bodies (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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