EU Digital Wealth Channel Marketing Manager

Legal & General (L&G) is a leading UK financial services group and major global investor. 

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. 

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. 

Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets. 

Who we are 

We are one of Europe’s largest asset managers and a major global investor across public and private markets.

Asset Management is a critical driver of our Group strategy. The business aims to work synergistically with our Institutional Retirement and Retail divisions to benefit our clients and customers, and deliver enhanced shareholder returns.  

Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change. 

We are looking for a commercially minded Digital Wealth Marketing Manager to establish and lead our proposition in Germany, with the opportunity to support future growth across Continental Europe.

This is a newly created role offering the chance to shape how L&G brings its ETF capabilities to digitally engaged investors. You will work closely with our German Distribution team and colleagues across product marketing, brand, content, digital, events and communications to turn investment propositions into clear, engaging customer experiences.

It is a role for someone who enjoys setting direction but is equally comfortable getting involved in delivery. You will combine your understanding of Germany’s Digital Wealth market with customer insight, creative thinking and performance data to build campaigns and partnerships that produce meaningful commercial results.

What you’ll be doing:

• Developing and delivering our Digital Wealth marketing strategy for Germany
• Partnering with Distribution colleagues to align marketing activity with commercial priorities
• Building relationships with online brokers, neo-brokers, robo-advisers and digital wealth partners
• Creating and localising campaigns, content and educational materials for German investors
• Coordinating activity across product marketing, brand, content, digital, PR and events
• Using customer, campaign and competitor insight to optimise marketing investment
• Measuring performance against clear KPIs and communicating results to stakeholders
• Ensuring marketing activity meets regulatory, governance and data-protection requirements

Who we’re looking for:

• Strong experience in Digital Wealth, investment-platform or D2C financial-services marketing
• A detailed understanding of ETFs and the German retail investment landscape
• Experience developing and delivering customer-led digital marketing campaigns
• Evidence of building productive commercial or platform partnerships
• Strong stakeholder-management skills within a complex or matrix organisation
• An understanding of the regulations governing D2C financial marketing
• Excellent German and English communication skills
• A collaborative, commercially minded approach and willingness to combine strategy with delivery

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• 90,000 - 120,000 EUR salary
• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• 30 days of annual leave in addition to public holidays

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. 

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. 

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.