EU Channel Marketing Executive

Legal & General (L&G) is a leading UK financial services group and major global investor. 

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders. 

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income. 

Our global asset management business provides our clients and partners with complex, responsible investment solutions, working internationally across public and private markets. 

Who we are 

We are one of Europe’s largest asset managers and a major global investor across public and private markets.

Asset Management is a critical driver of our Group strategy. The business aims to work synergistically with our Institutional Retirement and Retail divisions to benefit our clients and customers, and deliver enhanced shareholder returns.  

Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change. 

We’re looking for a proactive and commercially curious Channel Marketing Executive to support our growing European marketing team.

You’ll help coordinate integrated campaigns and client communications across Institutional, Wholesale and emerging Direct-to-Consumer audiences. With a particular focus on Germany, you’ll work with colleagues across Distribution, Digital, Content, Brand, Events, Product Marketing, PR and Compliance to make sure our activity is relevant, accurate and delivered to a high standard.

This is an opportunity to build your marketing career in asset management, gain exposure to different audiences and channels, and play a hands-on role in supporting our growth across Europe.

What you’ll be doing:

• Supporting European marketing plans across Institutional, Wholesale and Direct-to-Consumer channels
• Coordinating campaigns across digital, email, content, social media, events and sales enablement
• Localising global campaigns and content for European audiences
• Supporting investor education and digital engagement activity in Germany
• Managing campaign timelines, approvals, stakeholder contributions and project plans
• Reviewing communications for accuracy, local relevance, brand alignment and compliance
• Tracking campaign activity and supporting reporting on performance and learning
• Coordinating suppliers, purchase orders, invoices and campaign trackers

Who we’re looking for:

• Fluency in German and English
• Some practical marketing experience, ideally gained within financial services, asset management or another regulated sector
• Experience supporting campaigns across one or more digital and offline channels
• Strong organisational skills and the ability to manage several priorities
• Careful attention to detail when reviewing marketing materials and communications
• Clear written communication and confidence working with different stakeholders
• An interest in digital marketing, client journeys and campaign performance
• Curiosity about asset management, investment markets and Germany’s D2C landscape

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• 40,000 - 58,000 EUR salary
• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• 30 days of annual leave in addition to public holidays

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. 

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. 

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.