Equity Product Marketing Manager

Reposted 2 Days Ago
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New York, NY
In-Office
130K-170K Annually
Senior level
Financial Services
The Role
Develop and execute marketing strategies for equity investment products, collaborating with teams to create content and track campaign effectiveness.
Summary Generated by Built In

We are looking for a Product Marketing Manager to play a pivotal role in developing and executing global marketing strategies for our equity investment products. This role supports teams in New York, London, MENA, and APAC, and requires a deep understanding of equity markets, investment products, and the distinct needs of both institutional and intermediary channel partners. You will collaborate closely with investment partners—including Portfolio Managers and Client Portfolio Managers (CPMs)—and work cross-functionally with colleagues in marketing, as well as sales, creative, and legal.

This role is dynamic and highly collaborative. You’ll own clearly defined equity marketing coverage areas while partnering regularly with colleagues across marketing and the broader firm on interconnected initiatives.

Key Responsibilities:

  • Develop and implement comprehensive marketing plans and campaigns for equity investment products (mutual funds, SMAs, and other vehicles) tailored to institutional and intermediary audiences across web, email, social, webinars, and sales enablement.

  • Partner with investment teams to translate complex strategies and market views into clear, client-focused messaging and engaging content (articles, PM videos, positioning visuals) using a standardized framework.

  • Work closely with portfolio managers, sales, digital, compliance, and creative teams to ensure timely product positioning, consistent messaging, and strict regulatory adherence.

  • Project manage marketing materials (creating decks for new strategies or teams, writing video scripts, developing brochures or flyers) end-to-end: intake, drafting, investment and compliance reviews, creative production, quality assurance, and distribution.

  • Track, analyze, and report campaign effectiveness and product engagement across the funnel (awareness, consideration, conversion, engagement); recommend optimizations and run A/B tests.

  • Monitor market trends, competitor activity, and global client feedback/ needs to inform strategy, content themes, product enhancements, and identify opportunities.

  • Contribute to global marketing initiatives—understand what’s happening across regions and adapt messaging to local priorities (e.g., focusing on specific themes or opportunities in the US vs. UK).

  • Review and respond to requests for marketing collateral (flyers, webinars, etc.), often with quick turnaround.

  • Continuously evaluate market conditions and propose new strategies that drive ROI.

Qualifications:

  • 7+ years’ experience in asset management product marketing with a focus on equity strategies (preferably experienced in working with both institutional and intermediary channels).

  • Bachelor’s degree in marketing, Finance, Economics, or related field; advanced degree or certifications (e.g., CFA, CIMA) preferred.

  • Strong investment literacy of equity markets, investment products, and the asset management industry. ability to translate equity strategies, performance/attribution, and macro views into clear, compliant client messaging.

  • Excellent writing, editing, and visual storytelling skills; adept at simplifying complex concepts and creating client-focused narratives.

  • Demonstrated track record to distill complex investment concepts into clear, compelling messages, executing integrated campaigns and building sales enablement assets (decks, battlecards, advisor scripts) in partnership with PMs, sales, compliance, and creative

  • Excellent project management skills and ability to work effectively across diverse teams and stakeholders.

  • Proficiency in Microsoft Office; familiarity with CRM, marketing automation, and data visualization tools a plus.

  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, dynamic environment and adapt to changing priorities and deliver results

  • Creative, agile thinker and problem-solver willing to challenge existing models and propose scalable solutions.

  • Strong collaborator who can also work independently; skilled at synthesizing feedback and moving projects forward efficiently amid changing priorities.

Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

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Compensation Details

The salary range for this role is $130,000-$170,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected].

Learn about the Applicant Privacy Notice.

Top Skills

CRM
Data Visualization Tools
Marketing Automation
MS Office
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The Company
HQ: New York, NY
2,667 Employees
Year Founded: 1939

What We Do

Neuberger Berman, founded in 1939, is a private, independent, employee-owned investment manager. The firm manages a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity, real estate and hedge funds—on behalf of institutions, advisors and individual investors globally. With offices in 25 countries, Neuberger Berman’s diverse team has over 2,400 professionals. For eight consecutive years, the company has been named first or second in Pensions & Investments Best Places to Work in Money Management survey (among those with 1,000 employees or more). In 2020, the PRI named Neuberger Berman a Leader, a designation awarded to fewer than 1% of investment firms for excellence in Environmental, Social and Governance (ESG) practices. The PRI also awarded Neuberger Berman an A+ in every eligible category for our approach to ESG integration across asset classes.

For important disclosures: http://www.nb.com/linkedin

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