Equity Product Marketing Manager

Reposted 3 Days Ago
Be an Early Applicant
New York, NY
In-Office
130K-170K Annually
Senior level
Financial Services
The Role
Develop and execute marketing strategies for equity investment products, collaborating with teams to create content and track campaign effectiveness.
Summary Generated by Built In

The Equity Product Marketing Specialist will play a key role in developing and executing marketing strategies for our equity investment products. This role requires a deep understanding of equity markets, investment products, and the needs of institutional and intermediary clients. The ideal candidate will collaborate closely with investment teams, sales, and broader marketing colleagues to deliver compelling content, product positioning, and go-to-market initiatives that drive business growth and reinforce our brand as a leader in equity investing. This is a global role, supporting our teams in NY, London, MENA and APAC.

Key Responsibilities:

  • Develop and execute marketing plans and campaigns for equity investment products, including mutual funds, SMAs, and other vehicles

  • Partner with investment teams to translate complex investment strategies and market views into clear, client-focused messaging and content

  • Support sales teams with timely product positioning

  • Collaborate with digital marketing, compliance, and creative teams to ensure consistent messaging and adherence to regulatory standards

  • Monitor market trends, competitor activity, and client needs to inform marketing strategy and product enhancements

  • Project manage marketing material through the development and approval process

  • Track and report on marketing campaign effectiveness and product engagement metrics

Qualifications:

  • Bachelor’s degree in marketing, Finance, Economics, or related field; advanced degree or relevant certifications (e.g., CFA, CIMA) a plus

  • 7+ years of experience in asset management product marketing, with a focus on equity strategies preferred

  • Strong knowledge of equity markets, investment products, and the asset management industry

  • Exceptional written and verbal communication skills, with experience creating high-quality content for sophisticated audiences

  • Ability to distill complex investment concepts into clear, compelling messages

  • Strong project management skills and ability to work effectively across teams and stakeholders

  • Proficiency in Microsoft Office; familiarity with CRM, marketing automation, and data visualization tools a plus

  • Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment

  • Creative thinker willing to question existing models and propose scalable solutions

  • Excellent time-management, planning and organizational skills

  • Detail-oriented, self-starter and hardworking

  • Ability to prioritize and adapt

  • Ability to synthesize feedback from multiple partners and move projects forward

  • Strong written and verbal communication skills

#LI-DD2

#LI-Hybrid

Compensation Details

The salary range for this role is $130,000-$170,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), life insurance and other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected].

Learn about the Applicant Privacy Notice.

Top Skills

CRM
Data Visualization Tools
Marketing Automation
MS Office
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The Company
HQ: New York, NY
2,667 Employees
Year Founded: 1939

What We Do

Neuberger Berman, founded in 1939, is a private, independent, employee-owned investment manager. The firm manages a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity, real estate and hedge funds—on behalf of institutions, advisors and individual investors globally. With offices in 25 countries, Neuberger Berman’s diverse team has over 2,400 professionals. For eight consecutive years, the company has been named first or second in Pensions & Investments Best Places to Work in Money Management survey (among those with 1,000 employees or more). In 2020, the PRI named Neuberger Berman a Leader, a designation awarded to fewer than 1% of investment firms for excellence in Environmental, Social and Governance (ESG) practices. The PRI also awarded Neuberger Berman an A+ in every eligible category for our approach to ESG integration across asset classes.

For important disclosures: http://www.nb.com/linkedin

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