The Equine Technical Sales Specialist provides technical expertise and support within an assigned sales region, directly with customers. This position requires an advanced degree in Equine Nutrition and involves significant decision-making authority. The specialist will work closely with multiple departments, including the Regional Sales Directors and Sales team, production, marketing, customer service, and R&D, to ensure the highest standards of technical excellence and customer satisfaction. Territory is the Midwest and Great Lakes regions (MN, IA, WI, IN, IL, MO, OH, MI, NE).
This is a remote position but candidates are expected to live within the territory.
Key Responsibilities:
Engages in direct selling activities and support (80%):
- Provides farmgate Sales support including nutritional management and health consultations to drive growth aligned to business strategies. Partner with key dealers and directly call on accounts and foster excellent equine veterinary relationships.
- Collaborate with Regional Sales Directors to meet sales goals
- Interfaces with industry associations, vendors, and competitors to stay informed about market trends and developments
- Gathers and analyzes technical market data to support strategic decision-making
- Creates content and delivers technical sales presentations at live events, VIP meetings, podcasts, expos, dealer/sales meetings, and conferences
Collaborates with Marketing department to share expertise (10%):
- Influences and supports development and execution of marketing strategies and tactics
- Shares equine technical expertise across the organization including editorial reviews and technical design and content of marketing materials.
- Writes technical materials and content for media for both Purina website and equinevetnutrition.com
- Helps translate product science into language that resonates with consumers
- Responds to technical customer inquiries, including on social media
- Partners in product rationalization, simplification, and brand consolidation
Collaborates with Research department to support service and new product launches (10%):
- Provides technical writing skills and knowledge for MQ reports and recommendations
- Provides technical insights to product applications and product development
Qualifications:
- Minimum required Master’s of Science degree, preferred PhD in Equine Nutrition or related field, preference for candidates with 3+ years of experience
- Equine industry acumen and ability to work effectively within diverse industry segments
- Strong technical knowledge of Equine nutritional requirements and health management
- Excellent communication skills, including presentation and technical writing abilities
- Experience providing customer-facing technical support and training
- Ability to translate complex science into practical, customer-friendly applications
- Collaborative approach with demonstrated ability to work across departments
Additional Information:
- Travel is required in this position, average expected 50% overnight travel.
Salary Range: $105,040 – $157,560
- We will provide additional information regarding bonus
Additional Information:
- Travel is required in this position, average expected 50% overnight travel.
- Position covers a large area and living close to a major airport in the region would be helpful.
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About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
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What We Do
Land O’Lakes, Inc. is a 100-year-old farmer- and retailer-owned cooperative originally formed with the purpose of working together to create new market opportunities. Fast forward to today and we’ve built on that uniting spirit, developing a comprehensive and leading view of agriculture while maintaining an unwavering commitment to delivering strong annual performance and long-term, shared success with our member-owners.
Land O’Lakes believes farmers are the entrepreneurs who truly change the world for the better. By working together with our member-owners, we can continue to strengthen our system, champion farming’s true potential and place our farmer- and retail-owners at the heart of creating a better world for all.



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