EPC Sales Executive

About the Role

We are looking for a highly motivated and result-oriented EPC Sales Executive to drive customer acquisition under the PM Surya Ghar: Muft Bijli Yojana. The ideal candidate should have prior experience in B2C solar EPC sales, understand the residential rooftop solar market, and possess strong lead generation and conversion skills.

The role requires generating self-sourced leads, handling customer consultations, conducting site visits, coordinating with technical teams, and closing rooftop solar projects.

Key Responsibilities

Lead Generation

• Generate residential solar leads through field activities, references, channel partners, RWAs, societies, housing communities, local events, and digital inquiries.
  
• Conduct door-to-door awareness campaigns and customer outreach.
  
• Build relationships with electricians, builders, architects, housing societies, and local influencers for lead generation.
  
• Achieve monthly lead generation and sales targets.
  

Customer Consultation

• Explain the benefits of rooftop solar systems and the PM Surya Ghar Yojana.
  
• Educate customers regarding government subsidies, eligibility, savings, financing options, and installation process.
  
• Conduct customer requirement analysis and preliminary site assessments.
  
• Prepare techno-commercial proposals in coordination with the design team.
  

Sales & Closure

• Convert qualified leads into confirmed orders.
  
• Negotiate commercial terms within company guidelines.
  
• Maintain regular follow-up until order closure.
  
• Ensure timely collection of booking amounts and required documentation.
  

Coordination

• Coordinate with engineering, operations, procurement, and installation teams for smooth project execution.
  
• Ensure customer satisfaction from inquiry to project commissioning.
  
• Assist customers in completing documentation required for subsidy applications.
  

CRM & Reporting

• Update CRM regularly with lead status, follow-ups, quotations, and customer interactions.
  
• Prepare daily activity reports and weekly sales forecasts.
  
• Maintain accurate sales pipeline and conversion metrics.
  

Desired Candidate Profile

Education

• Graduate in any discipline.
  
• Diploma/B.E./B.Tech in Electrical, Mechanical, Renewable Energy, or related fields will be preferred.
  

Experience

• 2–3 years of experience in residential (B2C) solar EPC sales.
  
• Experience working with rooftop solar companies or EPC contractors is highly preferred.
  
• Experience with PM Surya Ghar Yojana, state subsidy schemes, or net metering processes will be an added advantage.
  
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Required Skills

• Strong field sales and customer acquisition skills.
  
• Excellent communication and presentation abilities.
  
• Good understanding of rooftop solar systems and residential electricity consumption.
  
• Knowledge of PM Surya Ghar Yojana guidelines and subsidy processes.
  
• Ability to conduct basic site surveys.
  
• Negotiation and closing skills.
  
• Customer relationship management.
  
• Proficiency in MS Excel, CRM software, and mobile applications.
  
• Ability to travel extensively within the assigned territory.
  

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
  
• Site visits completed.
  
• Proposal-to-order conversion ratio.
  
• Monthly MW/kW sales achieved.
  
• Revenue generated.
  
• Average sales cycle duration.
  
• CRM data accuracy and reporting compliance.
  

Preferred Candidate

• Experience with leading residential solar EPC companies.
  
• Existing network among residential societies, electricians, contractors, and channel partners.
  
• Self-driven, target-oriented, and comfortable working in field sales.
  
• Possession of a valid driving licence and willingness to travel locally.
  

Compensation

• Fixed Salary (as per experience)
  
• Attractive monthly sales incentives
  
• Lead generation incentives
  
• Performance-based quarterly rewards
  
• Travel reimbursement (as per company policy)