Enterprise SDR

Title: Enterprise Sales Development Representative
Department: Go-To-Market
Team: Marketing
Reports To: Marketing Operations Manager
Supervisory Responsibility: This role currently does not have direct reports.
FLSA Classification: Exempt
Location: Knit is NYC-based and US-remote friendly with team members across the country. Our standard business operating hours are Monday - Friday 9am - 5pm EST.

Travel: This role will be expected to travel if needed to conferences and events but dependent on 2027 event plan. Note, Knit US does a US All Team Summit in-person once per year.

Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions.

Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Doordash, Square, Hatch, and unicorn startups. 

Come build with us!

We’re looking for an Enterprise Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion. This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners. to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs.

• Key performance indicators for this team & role:

  • 10-15 qualified meetings booked per month
  • 6–8 sales qualified opportunities created per month
  • $150K–$250K in sourced pipeline per month
  • Conversion rate of 40–50% from meeting → opportunity

• Primary responsibilities of this role:

  • Execute highly personalized outbound outreach (email, phone, and LinkedIn - all required) to enterprise and mid-market insights teams, market researchers, and new emerging personas.
  • Partner with Marketing on account-based campaigns tied to events, content, and product launches.
  • Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
  • Conduct discovery to qualify interest, needs, and timing before handing off to AEs.
  • Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences.
  • Maintain accurate CRM hygiene and pipeline reporting in Salesforce.
  • Test and optimize messaging, personalization tactics, and sequencing cadences.
  • Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product.
  • Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing.

• 2 years of full-time work experience, including at least 1 year of outbound outreach (SDR/BDR, inside sales, recruiting, fundraising or similar).
• Comfort with cold calling as a core daily activity, alongside email and LinkedIn outreach.
• Strong written communication, with a track record of concise, personalized outreach to senior-level buyers.
• Curiosity about market research and consumer insights, and a willingness to learn the industry in depth.

Upon joining the Knit team, you will receive:

• Competitive Salary + Commission (for applicable roles)
• Equity Options
• Healthcare (Medical, Dental, and Vision)
• Additional Coverage
• Company Laptop
• One-time Onboarding Technology Stipend
• 401(k) with Company Match
• Flexible Time-Off
• Hybrid Working
• and more...

We approach situations with a growth mindset and ask "How can we make the business better?" and "What would it take?"

We set audacious goals and push ourselves to achieve them with a bias towards action. When we see a need, we take initiative, and hold ourselves accountable to seeing it through. 

Identify what has the biggest impact and prioritize focusing on it. 

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