Overview:
We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our enterprise surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.
Key Responsibilities:
· Conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.
· Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.
· Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration.
· Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration.
· Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes.
· Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.
Requirements
· BA/BS degree in marketing, engineering, or a related field required.
· Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits.
· 3+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry.
· strong experience and understanding of business video surveillance industry, well understand the solution application and pain points.
· Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.
· Ability to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality.
Benefits
Salary range: $95,000 - $135,000
· Fully paid medical, dental, and vision insurance (partial coverage for dependents)
· Contributions to 401k funds
· Bi-annual reviews, and annual pay increases
· Health and wellness benefits, including free gym membership
· Quarterly team-building events
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Skills Required
- BA/BS degree in marketing, engineering, or related field
- Strong technical understanding of product and solutions, translate technical features to business benefits
- 3+ years progressive product marketing experience with proven track record in business video surveillance or related industry
- Strong experience and understanding of business video surveillance solutions, applications, and pain points
- Excellent written and verbal communication; experience with product presentations, video showcasing, product training, and industry interviews
- Ability to manage multiple projects in a fast-paced, dynamic environment with focus on results and quality
TP-Link USA Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TP-Link USA Corporation and has not been reviewed or approved by TP-Link USA Corporation.
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Strong & Reliable Incentives — Incentives are highlighted through performance bonuses and employee product discounts, with several roles also noting annual or twice‑yearly bonus/raise opportunities. This signals a consistent emphasis on variable pay alongside base salary.
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Healthcare Strength — Multiple U.S. job postings state fully paid medical, dental, and vision coverage for employees, alongside HSA/FSA options. This points to robust core health benefits in many roles.
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Leave & Time Off Breadth — Hiring materials describe paid vacation (around 15 days) plus approximately 11 paid holidays and sick time. Together, these elements indicate a comprehensive time‑off program on paper.
TP-Link USA Corporation Insights
What We Do
Ranked “Highest in Customer Satisfaction for Wireless Routers” by J.D. Power. TP-Link is an industry-leading provider of wireless networking products. With tens of millions of customers in more than 120 countries, TP-Link’s consumer and business products reflect the company’s substantial investment in research and development and meticulous in-house design, manufacturing and testing. TP-Link’s award-winning product line includes routers, range extenders, switches, network adapters, IP cameras, media converters, Powerline adapters and smart home products. TP-Link products are available from the world’s leading distributors, resellers and consumer tech retailers. TP-Link’s U.S. presence includes its headquarters in Brea, CA. For career-related inquiries, please contact [email protected].
