As the Enterprise Marketing Strategic Initiatives lead, you will support Guardian’s Enterprise Marketing team – our fully integrated, in-house agency – by aligning insights to strategy to drive measurable impact. You will lead efforts that drive clarity on priorities by increasing visibility into marketing performance, leading strategic initiatives, and guiding building our MarTech roadmap - all to enable smarter marketing through data, innovation and emerging AI capabilities. You will collaborate regularly with senior leaders and cross functional leaders, requiring sound strategic thinking, executive presence and ability to influence across all levels.
Responsibilities (You Will)
Use data to drive clarity and align team priorities, ensuring focus on what matters most and delivers the greatest impact.
Develop and design executive-level presentations that translate marketing strategy and performance into clear and compelling narratives.
Support executive-level reporting and strategic deliverables, including quarterly scorecards and marketing updates for leadership.
Drive accountability by leading in-house agency tracking and updates of key performance milestones, proactively removing barriers to execution, and reinforcing team progress against strategic goals.
Unify and synthesize external with internal performance insights, to align with organizational goals and activate on high impact opportunities.
Manage monthly and annual budget planning and reviews, partnering with finance and budget owners; supporting the team on vendor, contract and procurement management process.
Introduce modern marketing approaches that unlock opportunities, keep team ahead of industry trends and drive smarter outcomes; stay ahead of AI solutions and other innovations for scalable levers.
Identify emerging AI technologies that enhance and optimize marketing efficiency.
Oversee the governance of tools and platforms used by the in-house agency, including vendor contracts, and performance tracking.
Identify opportunities to streamline tech and data infrastructure to reduce cost and improve performance insight delivery.
Qualifications (You Have)
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred).
15+ years of experience in marketing strategy, strategic initiatives, and/or MarTech in roles with complex, cross functions environments.
Designing high impact executive presentation.
Experience integrating external market insights to guide strategic planning and performance optimization.
Experience within insurance, healthcare or finance industry preferred.
Proven ability to translate marketing vision into actionable strategies with experience driving cross function initiatives tied to performance, budget and technology.
Strong collaborative partner able to successfully work in a matrix organization.
Strong ability to plan and manage numerous processes and projects simultaneously.
Highly organized, detail-oriented and focused on consistently exceeding expectations.
Location:
This role is hybrid with 3 days a week in our Hudson Yards NYC location
Salary Range:
$101,180.00 - $166,220.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Top Skills
What We Do
Who we are
Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence.
Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss.
As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues and are building a progressive, innovative and inclusive culture. We uplift individuals and communities through thoughtful social and environmental programs.
What we stand for
In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve.
Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future.
Disclosures:
Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors.
Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25
