Enterprise and Market Development Lead

The Enterprise and Market Development Lead drives adoption of Baylor Genetics’ testing portfolio by shaping market perception, strengthening differentiated positioning, and enabling uptake across key customer segments— including enterprise health systems, strategic partnerships, and distribution channels — as well as priority verticals such as rare disease, prenatal/reproductive health, oncology, and pharmacogenomics.

This role translates clinical, operational, and economic value into clear, actionable commercial strategies, programs, and enablement tools that support customer engagement, evaluation, and adoption. Success requires deep understanding of the healthcare ecosystem, strong cross-functional leadership, and the ability to convert market insight into impactful execution.

KEY RESPONSIBILITIES

• Develop and maintain the market development strategy for Baylor Genetics’ testing portfolio, aligned to commercial priorities and evolving market dynamics
• Build and refine differentiated value propositions and messaging for priority audiences, translating clinical, economic, and operational evidence into clear, stakeholder-ready narratives
• Design and execute targeted programs, campaigns, and account support initiatives to drive engagement, evaluation, and adoption across enterprise, partnership, and channel opportunities
• Partner with Sales and Business Development to develop high-impact enablement materials, including pitch decks, objection handling, competitive positioning, and opportunity-specific resources
• Establish and maintain structured voice-of-customer and market insight processes to inform strategy, messaging, and content priorities
• Collaborate with Medical Affairs, Market Access and Legal & Compliance to align messaging with emerging evidence and strengthen the clinical and economic case for adoption
• Drive cross-functional execution to ensure consistent positioning and effective go-to-market delivery across teams
• Define, track, and report program performance metrics, using results to demonstrate commercial impact and guide prioritization
• Manage agency and vendor partners, as needed, to deliver high-quality outputs aligned to business priorities

QUALIFICATIONS

Required

• Bachelor’s degree required; 8-10+ years of healthcare marketing experience, preferably with B2B, enterprise, or health system audiences
• Demonstrated experience developing marketing strategies and programs for complex institutional customers (e.g., health systems, IDNs)
• Proven ability to build multi-stakeholder value propositions and enablement tools that drive measurable commercial outcomes
• Strong understanding of health system decision-making across clinical, operational, and financial stakeholders
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear, audience-appropriate messaging
• Ability to operate effectively in a matrixed environment and influence cross-functional stakeholders

Preferred:

• Experience in diagnostics, medtech, biopharma, or population health
• Familiarity with account-based marketing (ABM) strategies and tools
• MBA or advanced degree a plus

COMPETENCIES

• Differentiated market positioning: Clearly articulate where and why Baylor Genetics wins across priority segments and verticals
• Commercial impact: Generate measurable pipeline, account engagement, and adoption through targeted programs and enablement
• Effective enablement: Develops clear narratives, programs, and enablement tools that support consistent commercial execution. Equip Sales and Business Development with high-quality, stakeholder-ready assets that advance customer conversations

• Strategic alignment: Partner closely with Enterprise Sales, HEOR/Market Access, and Business Development teams to develop tailored value propositions, account support assets, and enablement resources that strengthen customer engagement and adoption.
• Data-driven optimization: Define and track performance metrics, using insights to refine strategy and prioritize highest-impact opportunities

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Location: Onsite / Hybrid / Remote
• Physical demands for the job (e.g., Must be able to lift 25 lbs, standing for prolonged periods of time, etc.)
• Work environment required for the job duties (e.g., Exposure to laboratory chemicals, etc.)
• Travel Requirements
• Special conditions (e.g. lab/clinical requirements if applicable)

EEO STATEMENT

Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.