The Role
Role Overview
This position will provide strategic leadership to the implementation of Encoura’s Data Lab SaaS solution and enrollment consultation for partners in the areas of enrollment strategy and data-driven marketing segmentation. This position works with complex enrollment analytics and strategic marketing services designed to assist member institutions effectively and efficiently meet enrollment objectives. This is accomplished by providing excellent project and account management and working directly with enrollment leadership to provide impactful consultative services.
A Day in the Life
- Implement Encoura's SaaS platform and provide strategic guidance to member institutions for list selection, funnel analysis, and enrollment marketing tactics.
- Meticulous detail to on-time, on-budget implementation cycles for Data Lab implementation through use of communication and project management tools.
- Design and ensure execution of effective solutions for maximum impact to member institutions.
- Identify and monitor key metrics in enrollment marketing initiatives and work directly with members to meet their institutional objectives.
- Communicate effectiveness of solutions to member institutions and within Encoura via reoccurring strategic briefs and physical or digital reports and visualizations.
- Anticipate impact of, and act on, changes to marketing initiatives in regard to both Encoura and our member institutions.
- Analyze member institutions’ enrollment needs and assist sales in matching Encoura products to those needs.
- Work with a cross-functional team to maintain and make recommendations on the technology roadmap associated to delivery of enrollment services.
- Have thorough understanding of current trends in enrollment management, enrollment metrics, data-driven enrollment decision making, and marketing strategies.
- Present at regional and national conferences on data-driven enrollment management topics.
- Design and execute webinars and professional development sessions for admission professionals within the objectives set forth by Encoura leadership.
- Impact the lives of millions of college-going students through partnerships with member institutions.
Role Progression
- Within the 1 month, you’ll: Be onboarded into the products used in your daily work, meet virtually withyour team members, as well as learn our business, culture, and get to know your company wide teammates. Before you progress to having clients on your own, you will be required to demonstrate your ability and comfort level by presenting a mock client meeting to the EES team.
- Within 2 months, you’ll: Be actively shadowing and participating in client meetings, and strategy sessions, helping to organize searches, starting to host your own meetings, potentially kicking off new clients and planning/developing strategy. You will also begin to learn about our data science process, including predictive models, how to effectively communicate the meaning of an individual model to a client, as well as successful execution and use of the model in client meetings for prospect search and beyond.
- Within 3 months, you’ll: Have clients on your own and be responsible for managing your caseload while also attending internal team and company meetings. You will begin to experience opportunities for involvement in projects outside the scope of your daily client load as well.
- Within 6 months, you’ll: Have played a pivotal role in continuing the excellent customer service, consulting, and strategy development with your client schools that Encoura provides. You will be a trusted and valued team member of your client schools. You will understand the ancillary services provided, including Eduventures research, Digital Marketing, Sales, and Marketing Services. Finally, you will play a critical role in the further development of the Enrollment Services team as we develop opportunities for new products and services.
About You
- Bachelor’s degree required; master’s degree preferred
- 8+ years of leadership in an Office of Admissions or Enrollment Management
- Enrollment technology implementation experience
- Significant experience designing and executing complex, goal oriented, marketing campaigns
- Ability to analyze and communicate multifaceted enrollment data to members
- Excellent verbal and written communication skills
- Experience with CRM and other admissions technologies
- Extensive knowledge of Microsoft Office products and presentation software
- Desire to and skill in presenting data and outcomes
- Ability to execute on initiatives at a high level
What Sets Us Apart
- Mission driven culture
- Comprehensive health and benefits package
- 401k company match that vestsimmediately upon participation
- Paid holidays and a generous PTO policy
- Paid parental leave
About Us
Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.
With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers Encourage® —the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.
It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.
Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.
Applicants from California, please review the CA HR Privacy Notice.
To review our privacy policy, please click this link: https://encoura.org/privacy-policy/
Similar Jobs
.jpeg)
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Our mission at Encoura® (formerly known as NRCCUA®) is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. We provide custom technology solutions that combine Eduventures® thought leadership research, data science, strategic enrollment and multi-channel marketing services to serve over 2,000 higher ed institutions. We offer the nation’s largest free college and career planning program—myOptions Encourage—used by millions of high school students and educators nationwide. We encourage students to find their path and help high schools, colleges, and universities more effectively engage and guide them.
