CHAMINADE UNIVERSITY OF HONOLULU
MISSION STATEMENT
Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service, and successful careers. Guided by its Catholic, Marianist, and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.
- Position Information
Title: Enrollment Marketing Writer
Division/Office: University Communications & Marketing
Status: Full Time, Exempt
Classification: EAM III
- Position Summary
The Enrollment Marketing Writer develops and executes strategic, persuasive communications that support undergraduate and graduate student recruitment and enrollment goals. Working with Enrollment Management, Admissions, Marketing and Communications, and academic program leaders, this position creates compelling content that engages prospective students throughout the enrollment funnel—from inquiry through application, admission, and matriculation.
The writer also works closely with the Assistant Vice President of Communications and Marketing and serves as the primary content developer for Slate CRM communications, including email campaigns, letters, text messaging, landing pages, and recruitment collateral. The position also develops recruitment advertising copy, website content, and enrollment-focused storytelling that communicates the institution's value proposition and encourages prospective students to take action.
The ideal candidate possesses exceptional promotional writing skills, experience in higher education marketing or enrollment communications, and proficiency in the Slate CRM platform.
- Reports to
Direct Report to: Vice President for Communications and Marketing
- Duties and Responsibilities
Enrollment Communications
- Develop, write, and edit enrollment-focused communications for prospective undergraduate and graduate students.
- Create and maintain segmented communication flows within Slate CRM based on audience, academic interest, geography, stage in the enrollment funnel, and other recruitment variables.
- Write personalized email campaigns, admission letters, recruitment correspondence, event invitations, text messages, and other student communications.
- Collaborate with admissions counselors and enrollment leadership to support recruitment objectives through targeted messaging.
- Ensure communications maintain a consistent institutional voice while addressing the unique interests and needs of diverse student populations.
Recruitment Marketing and Advertising
- Write compelling copy for digital and print recruitment advertising campaigns, including:
- Digital display ads
- Social media advertising
- Search engine marketing campaigns
- Print publications
- Recruitment brochures and viewbooks
- Event promotion materials
- Develop persuasive calls to action that drive inquiries, applications, campus visits, and enrollment deposits.
- Support enrollment marketing campaigns through message development, content strategy, and audience-focused storytelling.
Web and Digital Content
- Write and update admissions and academic program website content designed to improve engagement and conversion.
- Develop landing page copy for recruitment campaigns and enrollment initiatives.
- Optimize content for usability, search engine visibility, and prospective student experience.
- Collaborate with web and marketing teams to ensure content alignment across digital channels.
Slate CRM Content Management
- Build, manage, and test communications within the Slate CRM platform.
- Implement personalization, conditional content, and audience segmentation strategies.
- Conduct quality assurance reviews of communication campaigns, ensuring accuracy, functionality, and brand consistency.
- Monitor communication performance metrics and recommend content improvements based on engagement and conversion data.
- Work with admissions operations staff to support communication workflows and campaign execution.
Collaboration and Strategy
- Partner with Enrollment Management leadership and the Assistant Vice President of Communications and Marketing to develop communication strategies that support recruitment goals.
- Collaborate with academic departments to translate program features into compelling student-centered messaging.
- Participate in enrollment marketing planning and campaign development.
- Maintain awareness of higher education enrollment trends, student communication preferences, and best practices in CRM marketing.
- Disclaimer
This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.
- Education and Experience
Minimum Education
- Experience working in higher education admissions, enrollment marketing, or student recruitment.
- Proficiency with the Slate CRM platform, including communication development, segmentation, personalization, and campaign management.
- Experience writing for undergraduate, graduate, or adult learner recruitment audiences.
- Understanding of enrollment funnels, conversion strategies, and prospective student behavior.
- Knowledge of SEO and digital content strategy.
- Experience interpreting campaign analytics and making data-informed content recommendations.
- Commitment to supporting enrollment growth through effective communication strategies
- Knowledge of Chaminade University’s programs and Catholic Marianist mission.
Experience and Skills
- Exceptional writing, editing, and storytelling skills across multiple formats.
- Ability to translate complex topics into clear, engaging language.
- Strong attention to detail, organization, and meeting deadlines.
- Comfortable working independently and collaboratively.
- Some experience with basic CMS and email/CRM systems, and social media.
- Basic photo editing.
- Positive attitude, flexibility, team player, and sound judgment.
- Physical Requirements
Ability to lift, move, maintain, and set up computer, audio-visual, and simulation lab equipment weighing up to 50 lbs., without assistance. Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines. Must be able to walk the campus with ease, have excellent motor skills, and be able to sit or stand for 30 minutes at a time. Must have finger dexterity. Must be able to communicate information and ideas so that others will understand.
- Other Requirements
- This is a full-time and exempt position. Forty hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required. Must be willing and able to work occasional nights and weekends and have a varying schedule when required
- Performs such similar, comparable or related duties as may be assigned or required
- Observes all safety and health regulations and works in accordance with safe work procedures and policies of the University. Reports unsafe acts/conditions and injuries in a timely and proper manner
- The employee is expected to adhere to all University policies while employed. The policies can be found at https://chaminade.edu/compliance/resources/ or on the employee Share Portal
- Marianist Identity/Native Hawaiian & Pacific Island Serving
An expressed willingness to respect and support the Catholic and Marianist identity of Chaminade University of Honolulu and to perform all duties in a manner consistent with Marianist educational values and mission of the University. Understanding of and respect for the University’s designation as an institution that serves students of Native Hawaiian and Pacific Island ancestry.
Skills Required
- Experience working in higher education admissions, enrollment marketing, or student recruitment
- Proficiency with the Slate CRM platform (communication development, segmentation, personalization, campaign management)
- Experience writing for undergraduate, graduate, or adult learner recruitment audiences
- Understanding of enrollment funnels, conversion strategies, and prospective student behavior
- Knowledge of SEO and digital content strategy
- Experience interpreting campaign analytics and making data-informed content recommendations
- Exceptional writing, editing, and storytelling skills across multiple formats
- Ability to translate complex topics into clear, engaging language
- Strong attention to detail, organization, and meeting deadlines
- Some experience with basic CMS and email/CRM systems, and social media
- Basic photo editing
- Knowledge of Chaminade University's programs and Catholic Marianist mission
What We Do
Chaminade University of Honolulu believes in the power of education to drive positive change, broaden perspectives and deepen our understanding of one another. With an emphasis on transformative service-learning experiences, we prepare students to serve as tomorrow’s leaders, inspiring and challenging them to use their minds and their hearts to help build stronger and more just communities. We are proud to serve as Hawai‘i’s only Marianist university, and rely on these values to guide us in delivering a high-quality education with an individualized approach and a focus on excellence, innovation and change. Established in 1955, we offer more than 30 undergraduate and graduate programs, including doctoral degrees in education, psychology and nursing practice. Learn more at chaminade.edu.
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