The Role
Lead English SEO content strategy, planning, optimization, and performance reporting. Identify opportunities through keyword research, competitor analysis, SERP trends, AEO, and GEO. Establish content standards, integrate AI workflows, audit content quality, and use analytics to improve organic performance. Mentor writers, manage priorities and calendars, and collaborate with Technical SEO, Product, Inventory, and editorial teams. Real estate industry experience is preferred.
Summary Generated by Built In
SEO Content Strategy & Planning
Requirements
- Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.
- Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.
- Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.
- Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.
- Establish and maintain SEO content guidelines and standards for English-language content.
- Ensure content follows SEO best practices across:
- Search intent and topical relevance
- Keyword targeting and semantic relevance
- Internal linking
- E-E-A-T
- On-page SEO
- Content structure and FAQs
- Metadata
- Entity optimization
- AI-search visibility
- Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
- Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.
- Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.
- Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.
- Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.
- Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.
- Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.
- Identify content performance trends and translate insights into actionable optimization opportunities.
- Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data.
- Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.
- Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations.
- Support the development of writers through coaching, training, feedback, and knowledge sharing.
- Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards.
- Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.
- Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.
Requirements
- 4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.
- Proven experience in leading, mentoring, and developing content teams.
- Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.
- Strong analytical and problem-solving skills.
- Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.
- Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.
Skills Required
- 4+ years of experience in SEO content, digital content, or editorial roles, including strong English-language SEO experience
- Experience leading, mentoring, and developing content teams
- Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO and GEO
- Strong analytical and problem-solving skills
- Experience using Google Search Console, GA4, Ahrefs, Semrush, or similar SEO and analytics platforms
- Real estate industry experience, particularly with real estate platforms, property marketplaces, developers, or related businesses
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
An end to end platform providing a seamless experience for prospective buyers, sellers & investors in the real estate space. We are a tech-based information & services hub with multiple arms that tackle every step of our clients journey from searching for a home, to buying, selling, consulting and/or investing in properties on a fully immersive digitized platform. Using machine learning and tailored algorithms that foresee & learn customer demands properties are recommended that better suit their needs. The ease of online navigation, the ability to compare different properties and filter according to personal interests allows customers malleability and short search times. Our Nawy Now service allows customers to move in and pay later with reasonable payment plans. This program tackles the adversity of finding ready to move homes by providing a wide array of competitively priced properties with up to 10 year installment plans.
