GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
About Us
The bidding team is responsible for developing and maintaining our real-time advertising bidder and the data processes generating the index files powering it. Our bidder currently receives ~500k transactions per second on AWS infrastructure typically responding to internal bid requests in under 10ms. This is a high-volume low-latency system and the team focuses on technical excellence in C++, perl, and python to continuously improve cost performance while bringing new features and optimization strategies to market for our customers.
You will:
- Proactively work to develop the skills and behaviors of each team member, coaching and mentoring them toward success in their tasks and careers
- Collaborate with management, stakeholders, and the team to evaluate, plan, and deliver projects involving advertising software systems, components, and features
- Promote transparency regarding the team’s activities across the organization through documentation, structured processes, and effective communications
- Facilitate the team’s learning, growth, and maturity in their agile practices
- Lead by example writing production-ready front-end and backend-code with a continuous delivery & deployment pipeline on AWS
- Support employees by having regular 1:1 conversations, providing feedback, planning for and conducting quarterly reviews, scheduling time-off, facilitating training, providing recognition, and managing any personal or performance issues
You have:
- Education and professional experience: Bachelor’s degree in Computer Engineering or equivalent.
- 8+ experience in technology, including software development, architecture, or related areas.
- 2+ years of experience in team management or technical leadership.
- Primary Skills : C++, perl, AWS, Git
- Additional nice to have skills/certifications: Python, Apache Web Server, Nginx, Protocol Buffers, HAProxy, Redis, Kinesis, Sed, Awk, Athena
How you can impress us:
- A team player who is organized, flexible and willing to adapt
- Not afraid of new technologies and driven to learn
- A detail-oriented person, who catches problems early and adjusts
- A strong communicator who is able to collaborate with multiple business and engineering stakeholders and work through conflicting needs
- A problem solver who likes to dive deep into a problem, diagnose root causes and work with multiple teams to come up with a solution
- Eager to provide direction and build consistent processes in a maturing start-up culture
- A self-starter who can operate with minimal supervision
Benefits
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
- Parental leave- Maternity and Paternity
- Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
- In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
- Health cover for any hospitalization. Covers both nuclear family and parents
- Tele-med for free doctor consultation, discounts on health checkups and medicines
- Wellness/Gym Reimbursement
- Pet Expense Reimbursement
- Childcare Expenses and reimbursements
- Employee referral program
- Education reimbursement program
- Skill development program
- Cell phone reimbursement (Mobile Subsidy program).
- Internet reimbursement/Postpaid cell phone bill/or both.
- Birthday treat reimbursement
- Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
- Creche reimbursement
- Co-working space reimbursement
- National Pension System employer match
- Meal card for tax benefit
- Special benefits on salary account
Top Skills
What We Do
About GroundTruth
GroundTruth is the leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and non-profits trust our performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth’s suite of geo-contextual omnichannel products and services are available at scale through our self-serve advertising platform, managed services, and industry reseller partnerships. GroundTruth’s marketing platform is powered by a unique data set called "visitation data" accredited by the Media Rating Council (MRC). Our proprietary cleansing processes combine contextual mapping technology (BlueprintsTM), owned and operated properties, and third-party mobile location data, together yielding over 30 billion visits annually.
Learn more: www.groundtruth.com
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