Engineering Manager - CRM

Posted 2 Days Ago
Be an Early Applicant
Sydney, New South Wales, AUS
In-Office
Senior level
AdTech • Mobile • Software
Mobile Computing Software Products
The Role
Lead two squads to accelerate AI across customer operations, owning Salesforce platform custody and an AI agent portfolio in production. Co-author and execute the AI transformation roadmap, guide architecture across vendor and in-house systems, enforce engineering quality (CI/CD, testing, observability, security), and partner with cross-functional leaders. Hire, mentor and grow technical leaders while balancing build/configure/vendor decisions to improve operational efficiency and customer experience.
Summary Generated by Built In

Hi! We’re hipages, an ASX-listed tech company and Australia’s #1 digital platform connecting households with trusted home improvement businesses. We're on a mission to transform the home improvement industry to build better lives for everyone.

With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose. We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.

About the Role

Lead two squads driving full AI acceleration across hipages' customer operations. You'll own our Salesforce Agentforce platform and an AI Transformation squad already running a live voice AI agent in production, shipping new agents across voice, chat, email and back-office processes, with visibility all the way to our CRO, CFOO and CTO.

Why Join Our Engineering Team?

  • Hybrid working model
  • Competitive salary, benefits, and everyday discounts
  • In-house Talent Development team to prioritise personal and career growth
  • Cross-functional collaboration
  • Hands-on learning opportunities and workshops for continuous upskilling

How You Will Add Value

  • Own the AI agent portfolio: running Alex (Collections Voice AI) in production and shipping new agents across customer operations, both customer-facing and back-office.
  • Co-author the AI transformation roadmap with Product Managers and business stakeholders, then drive it through to execution.
  • Own the operational health of the Customer Operations platform, including Salesforce custodianship, risk, tech debt and architectural evolution.
  • Guide architecture across a hybrid estate of vendor platform and in-house products, making clear configure-vs-customise-vs-build calls.
  • Set the engineering quality bar: CI/CD, testing, observability, security and release management and hold your teams accountable to it.
  • Partner with leaders across Service, Sales and Finance to design solutions that lift operational efficiency and customer experience, translating between technical reality and business priority in both directions.
  • Lead and develop two high-performing squads with distinct operating modes, building a culture of feedback, learning and continuous improvement — and growing the technical leaders below you.

About You

  • You've shipped AI into real operations: Agents, automation or ML workflows that changed how a business function runs — and know the gap between a demo and a production system a business depends on.
  • You're high-agency, outcome-focused and future-oriented, judging by outcomes rather than effort and pulling your organisation toward what great looks like.
  • You're a proven Engineering Manager of cross-functional product squads, comfortable owning rituals, performance, OKRs and delivery.
  • You're fluent in vendor-platform ecosystems: Salesforce preferred, or comparable enterprise platform depth.
  • You communicate with credibility across senior stakeholders, translating technical and business considerations both ways.
  • You bring a strong technical foundation — enough to earn the respect of senior engineers and make credible build/buy/defer calls.
  • Nice to have: Salesforce certifications, experience managing multiple teams with different operating modes, a background in marketplace or SaaS environments, and hands-on exposure to LLM/agentic tooling such as voice agents, RAG or evaluation frameworks.

Life at hipages

We're more than just a workplace. We're a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.

You'll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it's why 85% of our team say their leader is great.

And there's more:

  • Diverse, collaborative teams that love solving problems
  • Agile squads, hackathons, off-sites and roadshows
  • Extra leave for birthdays, volunteering, and more
  • Healthy snacks, continental breakfast and fresh fruit
  • Sydney CBD office near Town Hall and Gadigal Stations
  • Tailored growth support, mentoring and stretch projects
  • A vibrant social scene - we work hard and have fun doing it

We Prioritise Diversity

At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don't expect you to know everything - we care more about who you are as a person, a team member, and a leader. We're proud to be endorsed by WORK180 for supporting women's careers and we value diversity across culture, age, gender identity and sexual orientation.

Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you'd be a great fit - even if you don't meet every requirement - we'd love to hear from you.

We're also a Circle Back Initiative Employer, which means we commit to responding to every applicant.

#LI-JL1 #LI-Hybrid

Skills Required

  • Experience shipping AI into production (agents, automation or ML workflows)
  • Proven Engineering Manager of cross-functional product squads
  • Fluency with vendor-platform ecosystems (Salesforce preferred)
  • Strong technical foundation to make credible build vs buy vs defer decisions
  • Experience with CI/CD, testing, observability, security and release management
  • Ability to communicate credibly across senior stakeholders and translate technical/business priorities
  • High-agency, outcome-focused leadership and people development
  • Salesforce certifications
  • Experience managing multiple teams with different operating modes
  • Background in marketplace or SaaS environments
  • Hands-on exposure to LLM/agentic tooling (voice agents, RAG, evaluation frameworks)
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The Company
HQ: Sydney, New South Wales
286 Employees
Year Founded: 2004

What We Do

hipages provides a better, smarter way to connect tradies and homeowners and get the job done well. We are on a mission to make home improvement effortlessly efficient. Our aim is to create a seamless experience for tradies and homeowners in place of the current unreliable - and unproductive - process that makes it a feat of mutual endurance. We build technology that solves the frictions of an industry ready for optimisation, by redesigning the tradie/client relationship and transforming the way trade businesses operate. To date, over two million Australians have changed the way they find, hire and manage trusted tradies to get a job done around their home. Our team & culture You’ll join a community of bold thinkers and good people - smart, curious, and always up for a laugh. We’re a proudly Aussie tech company with teams across four locations, united by purpose: transforming the trade industry and building better lives for everyone. We’re values-led in everything we do, creating meaningful and memorable experiences for everyone who engages with the hipages brand, from teammates to tradies to homeowners. Our culture is driven by care, kindness, collaboration and impact. We grow together, learn from each other, and have a blast while doing it, whether we're building tech or bonding at our latest social - you belong here. We also love celebrating everything, and we mean everything! Check out our Instagram page to get the picture - @hipagesteam.

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