Engineering Manager - Ads Campaign Management

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
436K-710K Annually
Expert/Leader
News + Entertainment
The Role
Leads the Ads Campaign Management engineering team responsible for Netflix’s advertising order management and campaign execution systems. The manager sets technical direction, prioritizes work, hires and develops engineers, and partners with sales, ad operations, product, measurement, and engineering teams. The role oversees scalable backend and frontend applications, campaign workflows, monitoring, automation, targeting, budgeting, and optimization capabilities while navigating ambiguity and evolving advertising requirements.
Summary Generated by Built In

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Since launching our ad-supported tier in 2022, the momentum has been unstoppable—we reach over 94 million global monthly active users! As we enter our fourth year, our ambition is massive, and we are just getting started.

Our Team

The Ads Engineering team at Netflix is dedicated to creating a world-class advertising ecosystem that drives our advertising business. This team's mission is to develop advanced technology that ensures exceptional experiences for both our members and advertisers. Our responsibilities encompass a broad spectrum of products, ranging from sales and media planning to optimizing advertiser outcomes and execution. This includes inventory and order management, campaign execution, ad serving, audience and identity management, measurement, reporting, and finance.

We use several Netflix investments and innovations - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding, and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving so that members only see the most appropriate ads for them.

Our team is faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate us and become a market leader in record time. Our roles come with expectations of delivering in a rapid clip,  comfort with  lofty goals and big ambitions,   the visibility that comes with strategic initiatives, and  responsibility and an appetite to operate like a startup within an established company.

The Ads Campaign Management team is responsible for our in-house Order Management System (OMS) used by our account managers to facilitate the booking and execution of advertising campaigns on behalf of Agencies, Brands, and Advertisers. The team owns key parts of our campaign hierarchy (Orders, Line Items) and closely intersects with almost every other team across Ads Engineering (Creatives, Forecasting, Audiences, Measurement, Ad Serving, etc)  as well as business teams across Account Management and Ad Operations to facilitate the set-up, execution, and monitoring of ads across the Netflix ecosystem. 
 

As an Engineering Manager you will:

  • Drive success in a fast paced, flat organization with minimal process and a heavy emphasis on ownership.

  • Support your team by contextualizing the larger vision, enabling prioritization and fostering high focus and executional excellence.

  • Operate as an ambassador of the Netflix Culture

  • Create a dream team by hiring, retaining, and growing high performing talent.

Skills & experience we’re seeking:

  • Experience designing and building campaign management systems used by ad operations teams, advertisers, and agencies for campaign setup, trafficking, and lifecycle management across multiple sales channels (direct, programmatic, self-serve, etc.).

  • Proven ability to deliver APIs and user interfaces that enable campaign creation, editing, flighting, targeting, and budget management for both simple and complex campaign structures.

  • Experience building monitoring and troubleshooting tools to ensure campaign integrity, enforce business rules, and provide transparency into campaign status, pacing, and delivery performance.

  • Familiarity with workflow automation, approval processes, and SLA tracking to streamline campaign launch and reduce operational friction for internal and external stakeholders.

  • Demonstrated success in leveraging data and ML-driven insights for campaign optimization to maximize advertiser outcomes.

  • Experience collaborating with cross-functional teams including sales, ad operations, product, measurement, and engineering to drive continuous improvement and innovation in campaign management capabilities.

  • Experience with building modern backend and frontend applications on cloud / AWS  using Java, Spring Boot, React, GraphQL, Node.js or equivalent technologies. Experience with distributed systems and microservices, NoSQL databases, queues like Apache Kafka and a solid understanding of CI/CD pipelines and DevOps practices.

  • Track record of building and leading high-performing engineering teams, setting technical direction, and delivering complex platform initiatives

  • Ability to navigate ambiguity and define clear strategies in a fast-evolving ads landscape

  • Excellent communication skills; you can explain complex systems to both technical and non-technical partners

  • 10+ years of total experience with 3+ years of management experience in building and leading diverse software engineering teams. 

  • A strong product mindset along with experience in delivering large complex projects collaborating with a variety of cross-functional stakeholders that are technology, operations or business focused.

  • General understanding of the advertising marketplace and landscape. 

  • Strong analytical and strategic thinking with demonstrated product sense and leadership in the working environment

Nice to haves:

  • Familiarity with legal compliance and changing landscape of ads regulations around the world.

  • Familiarity with ML and advertising systems that leverage data to drive optimal outcomes for the users and the business.

  • Experience working in the CTV space and knowledge of its unique constraints


Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $436,000.00 - $710,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Skills Required

  • Experience designing and building campaign management systems for ad operations teams, advertisers, and agencies across direct, programmatic, and self-serve channels.
  • Experience delivering APIs and user interfaces for campaign creation, editing, flighting, targeting, and budget management.
  • Experience building monitoring and troubleshooting tools for campaign integrity, business rules, campaign status, pacing, and delivery performance.
  • Familiarity with workflow automation, approval processes, and SLA tracking.
  • Demonstrated success leveraging data and machine-learning insights for campaign optimization.
  • Experience collaborating with sales, ad operations, product, measurement, and engineering teams.
  • Experience building modern backend and frontend cloud applications using AWS, Java, Spring Boot, React, GraphQL, Node.js, or equivalent technologies.
  • Experience with distributed systems, microservices, NoSQL databases, Apache Kafka, CI/CD pipelines, and DevOps practices.
  • Track record of building and leading high-performing engineering teams, setting technical direction, and delivering complex platform initiatives.
  • Ability to navigate ambiguity and define strategies in a fast-evolving advertising landscape.
  • Excellent communication skills with technical and non-technical partners.
  • 10+ years of total experience and 3+ years of management experience leading diverse software engineering teams.
  • Strong product mindset and experience delivering large, complex projects with cross-functional stakeholders.
  • General understanding of the advertising marketplace and landscape.
  • Strong analytical and strategic thinking, product sense, and workplace leadership.
  • Familiarity with legal compliance and global advertising regulations.
  • Familiarity with machine learning and advertising systems that use data to optimize outcomes.
  • Experience in the connected TV advertising space and knowledge of its constraints.

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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